Samsung invests heavily in technical research and development.This is to enhance and strengthen its competitive advantages, as it has the lead in developing screens and mobile phones over competitors, and the company spends about 6% of revenues, in addition to approximately 25% of employees in that department.Samsung adopts clear visions in the mobile phone market, and this appears clearly in its 
marketing plans, as it seeks to create a distinctive mental image around its brand, and is focusing on the following:

o Middle and high-end customer segments as well, and do not neglect the lower segments.Moreover, SAMSUNG is considered one of the first companies to add 3G network technologies to mobile phones, in addition to hundreds of patents already registered in its name.o It is keen to constantly classify its devices according to the technical features and functions they offer, as well as the price.devices focus on the external design and mostly make them available in various price categories, in addition to the presence of high-quality and advanced cameras.