There are several methods that can be used to question the selected customer segment.To locate customers, a market research interviewer goes to a place where they will encounter many members of the target demographic.However, observational techniques can also be done digitally.One method is face-to-face surveys.Using samples of the new product, an in-person survey can produce a great deal of data and high response rates.A focus group is a group of people from the target demographic who are gathered together to discuss the new product.Whatever the method, market research helps companies design products that should be successful.