As e-commerce continues to expand at a fast pace, it is
becoming an increasingly essential factor in economic
growth.E-commerce minimizes the distance between producers and consumers,
lowers transaction costs, boosts market transparency, ignites
the excitement of all transaction participants, and, as a
result, raises the total amount of transactions between these
two parties ([3-5]; Peng [6]; Zhu [7]; Hu [8]).Within the context of the new
economic normal, it is also an essential method for promoting
consumption, increasing income, and speeding up economic
transition (Wang [11]).Due to the rapid
growth of online marketing transactions such as sales and
purchases, E-commerce provides customers with a tool to
comment and comment on products or services at the time
of purchase [10].E-commerce has had a significant influence on the
consumption patterns and structures of people, as well as
on the economic transformation and upgrading that has
taken place.More than 19 trillion yuan (1914.47 billion
yuan) was added to China's digital economy in 2020,
accounting for nearly 18.8 percent of the country's gross
domestic product (GDP).Populations' consumption patterns have altered
as a result of e-commerce, with rural residents seeing an
increase in their consumption (Ma [1]).As a result of the integration of different ecommerce forms with the real economy, a new model of
market growth has emerged, which has the potential to
minimize marketing expenses.Chinese e-commerce sales are expected to reach
37.21 trillion yuan in 2020, with cross-border e-commerce
imports and exports totaling 1.69 trillion yuan.E-commerce is a
method of doing business through the Internet, but it is
anticipated to have an impact on the conventional forms of
economic activity in the near future [2].There are many new types of e-commerce, such as live
streaming of commodities, online schooling, and online
office space.E-commerce and
other new forms of digital economy have had a significant
impact on the growth of the global economy.There has been
a 16.6 percent average annual growth rate in China's digital
economy production value, which now accounts for more
than half of the country's GDP, up from 30.3% in 2016 to
36.2% in 2019.E-commerce improves transaction and service efficiency [13].With the use of the Internet to convey information, there
is tremendous potential for e-commerce.E-commerce also opens up new possibilities for international
trade between companies and consumers, with the volume of
international trade over the internet growing at an incredible
rate [14].As consumers, we benefit from a
greater selection of products at a more reasonable price [12].Many Internet application situations have gotten
more complex as a result of the pandemic.[9].