establishing an HBB, with the other reasons being convenience (20%) and family or domestic reasons
(18%).Attempting to review the empirical studies exploring
entrepreneurial motivations, Shane et al. (2003) identified several significant motivators in encouraging
entrepreneurship: need for achievement, tolerance of ambiguity, locus of control, self-efficacy, and goal
setting.Similarly, Walker and Brown's (2004) study of Australian HBBs in the property and business
services sectors found that the impetus of owner entrepreneurs included a range of both economic and
lifestyle drivers.Many researchers have shown an increased interest in understanding the motivating
factors that impact entrepreneurs' decisions to create new ventures (Shane et al., 2003; Carsrud and
Brannback, 2011; Fayolle et al., 2014).Furthermore, Shane et al. (2003) identified the motivational factors which are critical in determining
the entrepreneurial process and Intention, namely independence, drive, passion.Home has become a crucial center for work in the
post-industrial age, reversing the dynamics of the industrial era that divided home and work areas
(Felstead et al., 2005).A study by Alhothali (2020b) explored the challenges experienced by Saudi HBBs and demonstrated
three critical challenges faced by female entrepreneurs to start and sustain their HBBs.To begin, large corporations have
realized the cost savings and productivity gains that can be realized by having people work from home
instead of an office (Donkin, 2008).Work-from-home jobs now account for 11% of all jobs in the UK. This is a
35% increase from 1997 according to the Labour Force Survey conducted in 2005.These motivators are
also called classic motivators (Jean and Forbes, 2012).The home is no longer a refuge from work, but rather the core location for it, as
Pink points out (2001, p. 41).