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How to Create
Your Own
Physical Video
Products
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Why are video products important? No one likes to be associated with the "old way," and so
this simply reinforces the fact that they scored a home
run when they got your product. Finally, you're going to get into the meat of the product. All you've done up to this point is set them up to get your
solution, now you're going to provide it, step by step. Don't be afraid to give them detail, and to tell them not
just 'how' to do something, but also 'why' they should do
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it that way. Remember, you are the expert, so by all
means be forthcoming with your expertise. Before you wrap up the video, you've got one more thing
to do - tell them what to do next. Tell them to take the
information they've just gained and put it to work. And
most of all, give them the first step. If you've just given
them a boatload of info, they may be overwhelmed into
doing nothing. That's why you want to put them on the
road to success by reminding them of that first step, and
telling them to do it right now while it's still fresh on their
minds. What software do you need? You'll need some kind of software for creating your
finished video product, and the good news is that it's free. If you've got a PC you probably already have a copy of
Movie Maker, and if you don't you can download it off of
the Internet. If you have a Mac, then you'll be using
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iMovie. Of course you can also purchase professional
software such as Adobe. But in the beginning, there's
really no need since the software you already have on
your laptop is probably more than you'll need. How about editing tips? First, keep it simple. Sure there are all kinds of fancy
tricks you can use in your videos, but to look truly
professional you want to keep it simple. The easiest way of all to edit your video is to hire
someone to do it for you. You might use a Fiverr person
for this, or someone at Freelancer.com or one of those
freelancer websites. Tell them you want a title slide at the
beginning, a smooth transition into the video of you
speaking, and most of all edit out any and all gaps. You
know what I mean - the time you dropped your notes,
you lost your train of thought, or when the UPS man
knocked on your door. 9
If you're doing your own editing, then you already know
what to do. Remove pauses, gaps and mistakes. Edit out
that rough start or end where you were fumbling with the
camera. Did you do the video in segments? Rather than cutting
straight from one segment to another, do a cross fade for
a smoother transition. Add front and back title slides to your video. The title slide
has the title of the video with your name on it. You might
also include what's in the video on that slide or a second
slide. The back slide is either the same as the title slide,
or it has the addition of your website URL. This little step
goes a long way towards making your video look truly
professional. NOTE: If at any time any of this sounds out of your
league, you can either read the software instructions,
Google it, or simply get someone else to do it. The main
thing here is that you NOT get hung up on the technical
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stuff. This is minor at best, and definitely not something
that should prevent you from making your own video
product. Too many people are afraid to try something new
because they don't know how to do the technical aspect of
it. So what. Get someone else to handle that stuff for you
and just DO it. :-)
One more thing - if you're hoping to get your video just
perfect, or even close to perfect, I've got news - it will
never happen. Ever. You're going to stumble on your
words. You're going to get a silly look on your face as you
try to remember what you were about to say. You're going
to look slightly nervous, or giddy, or whatever. There is no
such thing as perfection, so don't even try to attain it -
you'll go nuts if you do.
I know a guy who recorded the same 20 minute video 11
times trying to get it just perfect. Know what his best take
was? The second one. The next nine were a complete
waste of time and a source of tremendous frustration. And
just so you know - the second video was only barely
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better than the first. Had he simply recorded the video
once and stopped like a sane person, he, the video and
his viewers would have all been just fine. As it was he
didn't record another video product for months because
he dreaded going through the same ordeal again. And by the way - people like people who are human. If
you did achieve perfection, you and your video would feel
too sterile, like you were some kind of machine. Think
about it - what happens when you hear someone stumble
on a word in an instructional video? Personally, I think
they're more likable and I begin rooting for them. One thing you should avoid, however, is those little filler
noises that add nothing to content and serve only to
distract. You know the noises I mean - "Um, errr, ahh"
and so forth.A local elected official who was
(thankfully) kicked out of office by a landslide majority
vote prior to the expiration of her first term.Then if you choose, you can also re-purpose the video by
stripping out the audio and selling that as a product, as
well as packaging the transcriptions into an ebook or
breaking them up into articles and blog posts.Kunaki takes your file that you upload and turns it
into a professional DVD inside a case, complete with label
on the disk, a full color cover on the case with barcode, all
shrink wrapped and ready to be shipped.If you take identical
products and make one physical and one an electronic
download, the physical product will - 9 times out of 10 -
have a lower refund rate because people are lazy.If you
want to capture both video lovers and readers, simply add
PDF transcripts of your videos to your package.Also, serial refunders are less likely to order in the
first place because they know they'll have to return the
DVD to qualify for the refund.One caveat about Kunaki - You need a PC to initially use
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Kunaki.The culprit?