oStrengths:
oHigh quality and healthy Mediterranean food
oGood music, they offer a different selection of music for different people.oCasbah provides healthy and high quality food which is affordable
oCasbah markets their business as an alternative to fats food restaurants  because busy families are starting to be aware of the different diseases that result from eating junk food.Sabi Attyah
Email: sabi@chorus.net, Phone : 6086951426
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Loading...Sabi Attyah
Email: sabi@chorus.net, Phone : 6086951426
 
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oSales :
Increase sales by 15% in 2008
oProfit:
Increase profit by 6-8 % for 2008
oConsumer objectives:
oTo keep business going with customers.Sabi Attyah
Email: sabi@chorus.net, Phone : 6086951426
 
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oOpportunities:
oFinancial gain and staying in business.oThreats:
oA lot of restaurants that compete with the Casbah restaurant are located in the down town area so they are always in high competition.oTo improve restaurants reputation so it will be known between consumers therefore, they will spread a good word if they are happy
oTo target customers in the Illinois state area in Chicago.oOffer a variety of food for students and older generations
oThey employ a good number of college students.