Fenty Beauty


Rihanna (Robyn Fenty)


Fenty Beauty was launched in September 2017 by international pop star and entrepreneur Rihanna in collaboration with Kendo Brands, a subsidiary of LVMH (Moet Hennessy Louis Vuitton).Fenty Beauty revolutionized the beauty industry by providing products that cater to a diverse global market, making luxury beauty more inclusive and accessible to a broader audience.Yes, several challenges arose in the creation of Fenty Beauty:
	o	Industry Resistance: Traditional beauty brands had long been criticized for their lack of diverse shades, particularly for people with darker skin tones.o	Ethically Minded Consumers: Fenty Beauty emphasizes cruelty-free products, which appeals to consumers who are increasingly concerned with ethical production practices.Rihanna's vision was to create a cosmetics line that was inclusive, catering to all skin tones, particularly focusing on people with darker complexions who had often been overlooked by traditional beauty brands.The launch was a major game-changer in the beauty industry, as Fenty Beauty debuted with a wide range of foundation shades -- initially offering 40 shades (later expanding to 50) -- making it a pioneering force in promoting diversity and inclusivity in the beauty market.