3- Avoid pretentiousness :-
Another enemy of clear concise  brose is pretentiousness-pompous, inflated
language surrounds us. but as George Orwell: author of 1984;noted an inflated
style is like "a cuttlefish squirting out ink"-If you want your brose easily
understood; write as clearly and plainly as possible. example:-
here is a copy of a government memo announcing a blackout order :-
* Such preparations shall be made as will completely                            by
reason of internal or external illumination. "
* modification:-
Tell them that in buildings where                                               but something a cross the
windows.