3- Avoid pretentiousness :- Another enemy of clear concise brose is pretentiousness-pompous, inflated language surrounds us. but as George Orwell: author of 1984;noted an inflated style is like "a cuttlefish squirting out ink"-If you want your brose easily understood; write as clearly and plainly as possible. example:- here is a copy of a government memo announcing a blackout order :- * Such preparations shall be made as will completely by reason of internal or external illumination. " * modification:- Tell them that in buildings where but something a cross the windows.