Understand your customer
No digital marketing strategy will be effective if you don't have a clear understanding of who buys your product, why they buy it, and where they buy it. 
Use data and demographics to create a robust profile of your audience and inform your tactics by following these steps:
Define the channels that fit your key demographics
Speak your customer’s language
Understand their pain points and how to switch on emotions
Create buyer personas to help customize content and predict buying patterns
Be culturally aware
Consider partnerships such as with influencers
Focus on action-oriented experiences and results rather than the product
Use automation tools for segmentation and targeting