Norfolk Southern Uses BI for Decision
Support to Reach Success”
 Company background
 Problem
 Proposed solution
 Results
 Answer and discuss the case questions   

Changing Business Environment
 Companies are moving aggressively to
computerized support of their
operations => Business Intelligence
 Business Pressures–Responses–Support
Model
 Business pressures result of today's
competitive business climate
 Responses to counter the pressures
 Support to better facilitate the process