Brand loyalty is part of Brand Equity.The procurement model is AA, BB, and 
AB, showing a loyal consumer divided between brands A and B. Third, loyal conversions - these 
are customers who switch from one brand choice to another.Moreover, by remaining 
loyal, consumers bring a blind perspective to other brands that may be better than selected 
brands.Therefore, the purchase model 
becomes AAA and BBB, which indicates that the consumer has moved from A to B to brand 
loyalty.The 
purchase model is AC, EB, DB, etc.Therefore, purchasing models A, A, A, A, A, and A is the total loyal customer of brand A. They 
are loyal consumers of two, loyal, two or three brands.Brand loyalty greatly affects the consumer's brand 
selection.