No matter which form of correspondence you use, your readers always want to
know what your communication has to do with them.For instance, if you are making a recommendation, begin by
stating the reader's goal that it addresses: "To solve the quality control problem at
the Charleston factory, I recommend . . ."There's
no shortcut for determining what background information you need to include in
order to give this reader-centered context to your reader.In contrast, if you are making a blog entry or sending an instant message, your
communication may be like the middle of a conversation where you are responding
to something the other person just said.Start by indicating how your message relates to your reader's job,
goals, and concerns.Various companies such as Microsoftor "I have another idea about . . ."