Given its widespread utilization, Twitter has become a key 
issue for many scholars, public decision makers
Links to an external site.This study contributes to the literature by 
proposing a framework that divides Twitter use into three 
major components: facilitators, characteristics, and impacts.Secondary data from 41 Twitter accounts and primary data 
from 20 interviewees, as well as survey responses from 58 
individual, business, and government participants, were used 
to analyze the framework.The study identified and analyzed 
65 indicators of Twitter: 28 facilitators, 20 use 
characteristics, and 17 impact areas., and global business managers.