Seek opportunities for growth through market 
diversification.Chinese appliance maker Haier established operations in 
the United States, partly to gain competitive knowledge 
about Whirlpool, its chief U S rivals.Develop economies of scale in sourcing, production, 
marketing, and R & D. For example, Airbus lowers its 
overall costs by sourcing, manufacturing, and selling 
aircraft worldwide.o Be closer to supply sources, 
benefit from global sourcing 
advantages, or gain flexibility in 
the sourcing of products.French computer firm Groupe Bull partnered with 
Toshiba in Japan to gain insights for developing 
information technologyRetailer H&M gains new 
product ideas by following 
fashion trends around the world 
Serve key customers that have relocated abroad.