لخّصلي

ďúóôøô÷÷ø÷ÿ÷ĂþóđĎúóôúøĒøóñþöó÷û÷Ĕöó÷ÿùøôăúĔñýøô÷÷÷÷óõĀúùùúõùñÿúò þĉôĂøñýċô÷øñûóñýúóøùċøñý÷ñăďúóôøô÷ĄóóöĐó÷øôúøü÷÷ñĆóċô÷÷Ĉ÷ĈĂô÷ÿĔĂùô÷ûøñ ü÷ćóñýôôóø ďúùñþùô÷ ĐùĂô÷ ĀñÿøĎõ øñ Čôóùô÷ ĊĔý ăúĔñýøô÷ ÷óñþöó÷ ùċñýú÷ üûõ ÷÷öĉõ÷úóýĔĈô÷ùôĉď÷ąĈđøñýċô÷ĕĈĉúóõĄô÷øúĈñýô÷òĆùĉòý÷öùô÷óđñ÷Đóóø òĆùĉøñăö÷ùóô÷øĊóąñĄó÷ÿā ùøúùñĆóāô÷ùòĔô÷øñøþĐĔúÿĈøô÷øó÷÷ĉ÷Āõ÷øó÷ úóñýñăĔôċô÷ø÷óñþöó÷ĒöóóøăúĔñýøô÷2017øñ÷÷ąúùõó÷ăúĔñýøô÷÷÷ùċüùñùāĉ ÷ø÷ù÷ñþúÿøóđùúĂĔúøóđøĀúùùøô÷øúóõþøúóþøĎõČúĂøô÷õĄøñýċô÷úó÷Ĉċùô÷ø ù÷ó üñóóùñþĈôóđñĆøùĉúóóùñþô÷ûĂĔúòüñċùô÷ĕôõ÷÷ñóñĆõóøĒöó÷ĕôõ÷Āúùùøô÷ ā÷đøñă÷Đõ÷þď÷āùõĐóąõøñòþ÷ùúďõĉāóùó÷üûõóóúċøþċĈôøó÷üùùþó÷úóóùñĄ ÷÷ĉĔøô÷÷õĔąāô÷ù÷Ċøó÷÷÷õĔąāô÷úóñýñăĔôċô÷øùñăõôñýøĐĔąúăúĔñýøôóøúċøþċô÷

The Definition of Marketing
ďúóôøô÷÷ø÷ÿ÷ĂþóđĎúóôúøĒøóñþöó÷û÷Ĕöó÷ÿùøôăúĔñýøô÷÷÷÷óõĀúùùúõùñÿúò þĉôĂøñýċô÷øñûóñýúóøùċøñý÷ñăďúóôøô÷ĄóóöĐó÷øôúøü÷÷ñĆóċô÷÷Ĉ÷ĈĂô÷ÿĔĂùô÷ûøñ ü÷ćóñýôôóø ďúùñþùô÷ ĐùĂô÷ ĀñÿøĎõ øñ Čôóùô÷ ĊĔý ăúĔñýøô÷ ÷óñþöó÷ ùċñýú÷ üûõ ÷÷öĉõ÷úóýĔĈô÷ùôĉď÷ąĈđøñýċô÷ĕĈĉúóõĄô÷øúĈñýô÷òĆùĉòý÷öùô÷óđñ÷Đóóø òĆùĉøñăö÷ùóô÷øĊóąñĄó÷ÿā ùøúùñĆóāô÷ùòĔô÷øñøþĐĔúÿĈøô÷øó÷÷ĉ÷Āõ÷øó÷
þúóõĄô÷øúóþøĎċô÷
úóñýñăĔôċô÷ø÷óñþöó÷ĒöóóøăúĔñýøô÷2017øñ÷÷ąúùõó÷ăúĔñýøô÷÷÷ùċüùñùāĉ ÷ø÷ù÷ñþúÿøóđùúĂĔúøóđøĀúùùøô÷øúóõþøúóþøĎõČúĂøô÷õĄøñýċô÷úó÷Ĉċùô÷ø ù÷ó üñóóùñþĈôóđñĆøùĉúóóùñþô÷ûĂĔúòüñċùô÷ĕôõ÷÷ñóñĆõóøĒöó÷ĕôõ÷Āúùùøô÷ ā÷đøñă÷Đõ÷þď÷āùõĐóąõøñòþ÷ùúďõĉāóùó÷üûõóóúċøþċĈôøó÷üùùþó÷úóóùñĄ ÷÷ĉĔøô÷÷õĔąāô÷ù÷Ċøó÷÷÷õĔąāô÷úóñýñăĔôċô÷øùñăõôñýøĐĔąúăúĔñýøôóøúċøþċô÷
û þ÷Ď÷āùõóúóñúĂøøó÷óđøóñþöóóøòăóĎô÷
÷óñþö÷óó÷öôóýĉċñþúĒöó÷Ĕ÷øüĒÿúùùúøñ÷ùû÷āüúùù÷þó÷ÿĔĂùô÷øñăúĔñýøô÷đñĄ ú÷ñúÿúďĉúóöó÷øĕĈĉĊĔñÿāô÷ĉċñþúõóñþöĔ÷øúøĂúĔñýúüāøø÷ÿĎúĉûõüùùþó÷ Čû úóöó÷ôô÷ ēø÷ ĉ÷Ĉāúø ü÷÷ö÷ùñþô÷ Čđú÷ÿóĉø Čđúóċñăø Čđøóñþöó÷ø ď÷ąĈđøñýċô÷ úóþøĎċĈôòý÷ôøāóąñó÷øÿ÷ùñóôÿúøùøĈôó÷öôóýăúĔñýøô÷č÷Ąøñă÷ú÷ñþúøþóđÿ÷ĈĔú ď÷øČđñýÿöóăúĔñýøĈôûûõď÷ÿôĔôċô÷āóôóĀóøāúøþăøóñýô÷øñóċóõñýāñúóõĄô÷ø ĊĔýóđôùñþô÷Ď÷āùõ÷ôóñăāĉ÷ñąĔúøñ÷õĔąýõĊùúòøó÷üČđôøóñ÷ùñĄ÷øāùĂ÷ô÷õóùô÷
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