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Value based pricing means setting the price of a product or service based on the buyers' perceptions of benefits and values that the product gives.Which contributes to improving the quality of the product or service provided and distinguishing it from competitors based on information and statistics and thus the possibility of applying the pricing strategy on the basis of value

Third, flexibility: Because the world is evolving so rapidly, companies have to be more flexible in dealing with customer needs that are constantly changing.Examples of successful companies that manufacture and sell products on the basis of value (Apple - Adidas), where these companies sell products at high prices compared to the cost allocated to manufacture, their pricing strategies were built based on the information they obtained about the target segments and consumers' opinion of the value of their products.It is very important to understand the potential customer before doing value pricing, so we can know what they are looking for and how much they are willing to pay for it. First, data analysis allows companies to segment customers by age, location, shopping habits and product usage, and thus finding out which segments are most profitable for the company.Finally, innovation and changing industries, where innovative and unique products are among the easiest products that can be priced on the basis of value, as companies create products that suit changes in the needs and desires of consumers.Second, to promote continuous product development in order to maintain competitiveness in a market that has become entirely customer-based, as it has become necessary to develop products according to customers' opinions and feedback.It is essentially attaching a price to a product or service based on what consumers think the product is worth (Kotler and Armstrong, 2012).Companies usually implement this strategy for niche market segments where consumers focus more on values and are not too price-based mentality.When value-based pricing is used, companies are trying to reach a state of optimization where they are maximizing their revenue, while charging customers an amount that they are also willing to pay.As this enables the company to focus on these categories and design prices based on value that desire buyers and with their ability to pay these prices.

Value based pricing means setting the price of a product or service based on the buyers’ perceptions of benefits and values that the product gives. It is essentially attaching a price to a product or service based on what consumers think the product is worth (Kotler and Armstrong, 2012). Companies usually implement this strategy for niche market segments where consumers focus more on values and are not too price-based mentality.
When value-based pricing is used, companies are trying to reach a state of optimization where they are maximizing their revenue, while charging customers an amount that they are also willing to pay. Value-based pricing focuses on determining the value that consumers expect from the product and will therefore be willing to pay for it. Also, value-based pricing is often used in the service industry as well, where the product or service does not require many tangible and raw material costs.
Examples of successful companies that manufacture and sell products on the basis of value (Apple - Adidas), where these companies sell products at high prices compared to the cost allocated to manufacture, their pricing strategies were built based on the information they obtained about the target segments and consumers' opinion of the value of their products. They are focusing on that customers whom are willing to pay for brand name, differentiation, innovation and style.
It is very important to understand the potential customer before doing value pricing, so we can know what they are looking for and how much they are willing to pay for it.
First, data analysis allows companies to segment customers by age, location, shopping habits and product usage, and thus finding out which segments are most profitable for the company. As this enables the company to focus on these categories and design prices based on value that desire buyers and with their ability to pay these prices.
Second, to promote continuous product development in order to maintain competitiveness in a market that has become entirely customer-based, as it has become necessary to develop products according to customers' opinions and feedback. Which contributes to improving the quality of the product or service provided and distinguishing it from competitors based on information and statistics and thus the possibility of applying the pricing strategy on the basis of value

Third, flexibility: Because the world is evolving so rapidly, companies have to be more flexible in dealing with customer needs that are constantly changing. Where data analysis helps to understand customer behavior and predict how this behavior will change in the future, which helps to learn more about customers, and develop products and services that suit them in order to retain them.
Finally, innovation and changing industries, where innovative and unique products are among the easiest products that can be priced on the basis of value, as companies create products that suit changes in the needs and desires of consumers.

Given that a small increase in the price can boost profits by a large percentage, finding the right price for the products is critical. Value-based pricing is a great strategy for products and services that offer that extra bit of something. When company don't just provide a generic service and when customers attach their own value to the product or service, this strategy works very well.
However, it is a time consuming strategy that needs to research your product and customer carefully. You need to be aware of what your potential customer is looking for and at what price the customer will charge you.