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Early indications suggest Boots notched up comparable Christmas sales growth of around 15%, with its website becoming one of the UK's top 10 most-visited retail sites during Black Friday 2022.The retailer enjoyed its biggest day for digital sales on Black Friday, during a strong festive period driven in part by promotions and positive consumer response to its Christmas campaign.In November, almost a quarter (23%) of sales were on the website, boosted by promotions such as Black FridayBoots.com accounted for 18% of total sales in the quarter to 30 November, compared to 9% pre-pandemic.This renewed price focus comes off the back of a successful festive season for Boots.
oots Christmas campaign helps drive ‘strong’ festive period
The retailer also claims to be offering Advantage Card holders “deeper discounts”, including savings of up to a third across a wider selection of brands. Boots estimates loyalty customers shopping Price Advantage discounts have saved £25m over the past 12 months.
Amid this current price focus, Boots says it is offering more than 1,300 promotions and deals each month, including the launch in January of the ‘save up to half price on the brands you love’ promotion. According to the retailer, its £10 Tuesday flash sale has become a “cult favourite” among customers, while new for January the ‘Freebie Friday’ promotion offers buy one, get one free on selected brands.
This renewed price focus comes off the back of a successful festive season for Boots. The retailer enjoyed its biggest day for digital sales on Black Friday, during a strong festive period driven in part by promotions and positive consumer response to its Christmas campaign.
Early indications suggest Boots notched up comparable Christmas sales growth of around 15%, with its website becoming one of the UK’s top 10 most-visited retail sites during Black Friday 2022. Boots.com accounted for 18% of total sales in the quarter to 30 November, compared to 9% pre-pandemic.
In November, almost a quarter (23%) of sales were on the website, boosted by promotions such as Black Friday
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