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2016 , which allows unlimited plan smart- Apple's CarPlay , and Google's Android Auto also phone customers to add their car to the have new services for connected cars . Cars will service for $ 40 a month , or $ 10 a month for 1 eventually become like a mobile living room , with Gigabyte of data . In 2016 , AT & T also signed an video services that deliver ads along with movies agreement with Ford to connect 10 million Ford and TV shows ( currently , for the rear seats only , cars using Ford's new SYNC Connect system but moving to the front seats in a self - driving car ) , AT & T is also working with a number of other As cars become more and more automated and auto companies to install wireless access devices drivers are able to shift from driving to watch in cars . Aside from selling it wireless network ing video content , consulting firm EY estimate to consumers , AT & T is planning to sell data col that video industry revenue may increase by more lected from cars and drivers that will allow ads than $ 20 billion . Connected cars are also likely to to be targeted , based on car model , locations , and feature enhanced dashboard interfaces that will even the kind of music listened to . enable easy access to emait , music streaming , and For content distributors , IoT offers a wholt social networks . new venue . Connected cars provide a poten In addition to changing the type of content tially huge market for media companies . People available in automobiles , loT is also expected to ( drivers and passengers ) spend about 500 hours have the ability to deliver much more personal in a vehicle per year , including 42 hours in traffic.ized content . IoT sensors will make it possible This captive audience is an ideal target for both for sensors to recognize individual consumers marketers and media companies . Today , although and offer suggested content on the basis of their we primarily think of cars as transportation , they past behavior and preferences . Advertisers are are also entertainment and media centers . For already imagining ways to use the shape of a instance , cars are already the main source of radio car to create immersive , 360 - degree ad experi revenues in the United States with more than half ences . To that end , Ford patented a driverless car of all radio consumption taking place in a car windshield entertainment system that could be But using online radio services in today's cars is the basis for this type of advertising as well as most often a painful process that often fails to consuming traditional video content . Other forms work properly . Both carmakers and content pro- of personalization could include the ability to viders have been hard at work fixing this problem .. find the nearest available parking place , locating Pandora Media seeking to build on its existing nearby favorite restaurants or other attractions , dominance in the online radio market , has entered and the ability to take your " driving profile " with into agreements with 24 auto brands to embed its you from car to car Including preferences and music service into over 160 car models . Spotily , tendencies .