لخّصلي

THE UPS AND DOWNS OF SOCIAL MEDIA

Social networking apps have changed the way people communicate, but like most things in life they have their ups and their downs.THE VALUE OF A DROP

Would you be able to read Arabic without any drops (or dots)?"Don't underestimate the value of a drop" was written in Arabic without any drops, making it hard to understand.This message was posted on billboards in Amman and across social media in Jordan.Probably not.

THE UPS AND DOWNS OF SOCIAL MEDIA

Social networking apps have changed the way people communicate, but like most things in life they have their ups and their downs.

THE VALUE OF A DROP

Would you be able to read Arabic without any drops (or dots)? Probably not. But that's what a social media campaign asked people to try and do. The message was simple. "Don't underestimate the value of a drop" was written in Arabic without any drops, making it hard to understand.

This message was posted on billboards in Amman and across social media in Jordan. Companies across Jordan removed the drops (or dots) from their names and slogans as well. After three days, the message was fully revealed.

It turned out this message was part of a large water conservation campaign. It went viral and taught people practical ways of conserving water in Jordan. Studies showed that a quarter of people who saw this message checked their water stores.