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Mission statement is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.lululemon has released its first-ever Global Wellbeing Report, driving the company's commitment to advocating wellbeing and enabling holistic wellbeing through movement, mindfulness, and connection.Lululemon operates an innovation hub called Whitespace in Vancouver and New York City to create a new value proposition for customers and develop effective barriers to protect its competitive advantage.Working in partnership with global, national, and local organizations, we invest in local community resilience, pursue high impact through philanthropy, research, and advocacy, and contribute to a culture of impact at lululemon.facility Diversification into the casual lifestyle market allows Lululemon to maintain premium prices and lower the buyer's bargaining power.The increasing focus on diversity and inclusion could impact Lululemon's marketing and branding strategies.Q4: Q5:

They force are: Threat of New Entrants, Threat of Substitutes, Bargaining Power of Customers, Bargaining Power of Suppliers and Competitive Rivalry.However, Lululemon is the pioneer of the athleisure brand, and the company has a long history of creating innovative products.Rapid innovation creates strong differentiation from competitors, keeps the brand fresh, and recruits loyal customers.The company's brand name is also another intangible resource for Lululemon because the organization has managed to stand out from its competitors.The company's capabilities include the fact that the company is able to maintain an inventory management system that.B: Vision statement Lululemon Athletica,active and enjoyable lifestyle.Operational: 1_ From the beginning of hiring employees Lululemon choose to hire whom interested in fitness.The current economic climate could impact consumer spending habits and Lululemon's sales.The increasing use of e-commerce has changed the way consumers shop for Lululemon's products.The use of data analytics could help Lululemon better understand customer preferences and improve its products.The push for sustainable and eco-friendly practices could impact Lululemon's supply chain and production processes.The increasing demand for eco-friendly products could create new opportunities for Lululemon.Changes in consumer protection laws could impact Lululemon's marketing and advertising practices.Innovative products increase brand loyalty from the existing customers Novel products give new customers a reason to buy the Lululemon brand.Casual clothing and footwear are the next frontiers for increasing the competitive advantage of the Lululemon brand.Lululemon is on the right track to diversify the material source and manufacturing facility to lower the supplier's bargaining power.Another notable capability in the company is the ability design unique and technologically relevant products.C: The SMART objective Financial : 1-Lululemon creat good strategy way for financial was to stock a limited supply of an item.3-store manager are given funds to repaint their stores ,any color, twice a year The interior design of each store is largely up to its manager.Lululemon trained the employees to foolding tables near to the fitting room, which can lead them to hear the complaints from the customers.Q3:

PESTEL analysis of Lululemon's market in the USA: Political: 1.The growing emphasis on health and wellness has created demand for Lululemon's products.Advances in wearable technology could impact Lululemon's product offerings.The bargaining power of suppliers is high as Lululemon does not operate any manufacturing.Differentiation in the product, place, price, and promotion are the foundation of Lululemon's competitive advantage in an intense industry.Innovation, Research & Development, and Intellectual Property are the building blocks of Lululemon's competitive advantage.ensures that artificial scarcity of products in its stores.Lululemon Core Competencies One core competency for Lululemon is the company's ability to establish strong relationships with its customers.We've heard loud and clear that we need to change behaviour within our own walls to support the Black Lives Matter movement and meaningful lasting change in the world.Our products and actions prevent environmental damage and contribute to restoring a healthy planet.Limited menswear offerings.Weakness:

1.4.2.3.4.5.2.3.4.5.2.3.4.5.6.7.2.3.2.3.2.3.2.3.2.3.2.3.

Mission statement is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.
B:
Vision statement
Lululemon Athletica,active and enjoyable
lifestyle.
C:
The SMART objective
Financial :
1-Lululemon creat good strategy way for financial was to stock a limited supply of an item. New colours and seasonal items. Which keeps the product offerings feeling fresh. Th their stores ,any color, twice a year
The interior design of each store is largely up to its manager. e goal is to sell full price.
2- Return on Investment starting from 2008 is 31%.
3-store manager are given funds to repaint
their stores ,any color, twice a year
The interior design of each store is largely up to its manager.

Operational:
1_ From the beginning of hiring employees Lululemon choose to hire whom interested in fitness. Also a part it the process is give the employees class of yoga or spin

2- marketing is one of the ways to attract the customers. Lululemon trained the employees to foolding tables near to the fitting room, which can lead them to hear the complaints from the customers.
Q2:

SWOT analysis:

Strength:
1.owns stores (Assets).
2.employee's passion for Yoga.
3.strong sales (ROI =31%).
4. direct feedback from customers.
5.Strong brand reputation.
Weakness:

1. manufacturing done by low-cost producers, which effected quality (see through pants).


2. _interior design up to each store manager (no fixed cost).


3. _ poor customer relations/services.


4. Limited menswear offerings.


5. Limited distribution channels.
   Opportunity:


6. _ contributions to charity or local events.


7. _ focus on unmet customer need.


8. Sustainability.


9. Digital innovation.


10. Mens athleisure.

Threat:

1. competition from well established.


2. change in fashion trends.


3. Economic downturns.


4. the bad public impression of the brand.


5. Shifting consumer preferences.


6. employees eavesdrop on customers (privacy issues).


7. limited supply of clothes.
   
   Q3:

PESTEL
analysis of Lululemon's market in the USA:
Political:

1. Changes in trade policies could impact Lululemon's supply chain and production costs.


2. Changes in labor laws could impact Lululemon's employment practices and labor costs.


3. Changes in tax laws could impact Lululemon's expenses and profitability.

Economic:

1. The rise of athleisure wear has created new opportunities for Lululemon.


2. The increasing cost of raw materials could impact Lululemon's production costs.


3. The current economic climate could impact consumer spending habits and Lululemon's sales.

Social:

1. The growing emphasis on health and wellness has created demand for Lululemon's products.


2. The rise of social media has changed the way Lululemon interacts with customers.


3. The increasing focus on diversity and inclusion could impact Lululemon's marketing and branding strategies.

Technological:

1. Advances in wearable technology could impact Lululemon's product offerings.


2. The increasing use of e-commerce has changed the way consumers shop for Lululemon's products.


3. The use of data analytics could help Lululemon better understand customer preferences and improve its products.
   Environmental:


4. The push for sustainable and eco-friendly practices could impact Lululemon's supply chain and production processes.


5. The effects of climate change could impact Lululemon's operations and supply chain.


6. The increasing demand for eco-friendly products could create new opportunities for Lululemon.

Legal:

1. Changes in labor laws could impact Lululemon's employment practices and labor costs.


2. Changes in intellectual property laws could impact Lululemon's ability to protect its brand and designs.


3. Changes in consumer protection laws could impact Lululemon's marketing and advertising practices.

Q4:
Q5:

They force are: Threat of New Entrants, Threat of Substitutes, Bargaining Power of Customers, Bargaining Power of Suppliers and Competitive Rivalry. However, Lululemon is the pioneer of the athleisure brand, and the company has a long history of creating innovative products. Lululemon operates an innovation hub called Whitespace in Vancouver and New York City to create a new value proposition for customers and develop effective barriers to protect its competitive advantage. Innovative products increase brand loyalty from the existing customers Novel products give new customers a reason to buy the Lululemon brand. Casual clothing and footwear are the next frontiers for increasing the competitive advantage of the Lululemon brand. The bargaining power of suppliers is high as Lululemon does not operate any manufacturing.
facility Diversification into the casual lifestyle market allows Lululemon to maintain premium prices and lower the buyer’s bargaining power. Rapid innovation creates strong differentiation from competitors, keeps the brand fresh, and recruits loyal customers. The threat of substitutes for the Lululemon brand is high. Differentiation in the product, place, price, and promotion are the foundation of Lululemon’s competitive advantage in an intense industry.
Lululemon is on the right track to diversify the material source and manufacturing facility to lower the supplier’s bargaining power.
Innovation, Research & Development, and Intellectual Property are the building blocks of Lululemon’s competitive advantage. 1- The target malls must be in a large metropolitan area and receive at least 13 million visitors annually.

Q6:
One core competency for Lululemon is the company's ability to establish strong relationships with its customers.
One of the most vital resources for Lululemon is the company’s distribution networks.
Another vital resource for the company is its physical presence in the North American market.
The company’s brand name is also another intangible resource for Lululemon because the organization has managed to stand out from its competitors.The company’s capabilities include the fact that the company is able to maintain an inventory management system that.
ensures that artificial scarcity of products in its stores.
Another notable capability in the company is the ability design unique and technologically relevant products.
Lululemon Core Competencies
One core competency for Lululemon is the company’s ability to establish strong relationships with its customers.
It is also important to note that the relationship that Lululemon has formed with its customers is rare and it is hard for other companies to replicate this strategy.
The relationship with its customers also gives Lululemon a chance that can be exploited in order to increase revenue.
Lululemon’s other core competency is that the firm has managed to create its business model around an effective culture.
On the other hand, this competency has increased the demand for the company’s products because they are unique and of high quality.

Q8:
Our impact agenda is our overall vision and strategy to transform our industry and create a healthier word.
Each pillar has a vision, a set of goals and a plan.
Our people thrive because we create an environment that is fair, inclusive, and conducive to growth.
We know that a responsible supply chain starts with the choices we make, so we work with suppliers who share our values and commitment to the well-being and safety of the people who make our products. We’ve heard loud and clear that we need to change behaviour within our own walls to support the Black Lives Matter movement and meaningful lasting change in the world.
At lululemon, we stand for Gender Pay Equity: equal pay for equal work. Be good.

SOCIAL WELL-BEING:
Feeling connected to others.
I am part of something bigger than myself and contribute to a supportive community.
lululemon has released its first-ever Global Wellbeing Report, driving the company's commitment to advocating wellbeing and enabling holistic wellbeing through movement, mindfulness, and connection.
lululemon Center for Social Impact.
Working in partnership with global, national, and local organizations, we invest in local community resilience, pursue high impact through philanthropy, research, and advocacy, and contribute to a culture of impact at lululemon.
The United Nations Foundation and lululemon share a commitment to making a positive impact around the world. Our products and actions prevent environmental damage and contribute to restoring a healthy planet.

We're committed to making products that are better in every way - for people and for the planet.
We have developed science-based targets approved by the Science Based Targets initiative. We want waste to be a thing of the past.