لخّصلي

First, The Information Effect, Outcome in which relevant information is spread by firms or individuals to other members of the social network.One way that companies can extend their network effects is by paying to followers to write posts about or upload pictures with their products.First it describes how information is exchanged to network participants through back-and-forth communications in an active and effective way.Fifth, The Timeliness Effect; Firms must engage with the customer at the right place and time.second.

First, The Information Effect, Outcome in which relevant information is spread by firms or individuals to other members of the social network. It depends on its context and the receiver.

second. The Connected Effect, Outcome that satisfies humans' need to connect with other people. People learn what their friends are interested in, but they also broadcast their own
interests and opinions to those friends.
Third, The Network Effect; Outcome in which every post is spread across social media. One way that companies can extend their network effects is by paying to followers to write posts about or upload pictures with their products.
Fourth, The Dynamic Effect; It has two impacts. First it describes how information is exchanged to network participants through back-and-forth communications in an active and effective way. Second, the dynamic effect expands the impact of the network effect by examining how people flow in and out of networked communities as their interests change.

Fifth, The Timeliness Effect; Firms must engage with the customer at the right place and time.