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E-commerce Design and User Experience (UX) 03.software agent can be used in e-commerce to support tasks such as comparing prices, monitoring activities and working as an assistant .(consist of a product database, directory & search capabilities & a presentation function). the backbone of most e-selling sites. E-Marketspace Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts Classification of electronic catalogs 1- The dynamics of the information presentation: o Static catalogs; information is presented in text & static picture o dynamic catalogs; information is presented in motion pictures. 2- The degree of customization o standard catalog; merchants offer the same catalog to any customer. o customized catalog; content, pricing, & display are tailored to the characteristics of specific customers. 3- Integration with business processes E-Marketspace Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts 2. Search engine A computer program that can access a database of Internet resources, search for specific information or keywords, and report the results (e.g., requests for product information or pricing).(amazon.com, choicemall.com, shop4.vcomshop.com, spree.com) Public portals (yahoo.com, msn.com)

• Specialized e-stores/e-malls: These sell only one or a few types of products.(1800flowers.com, fashionmall.com)
• Regional versus global e-stores: some stores , such as e- grocers or sellers of heavy furniture, serve customers that live nearby.Lo-fi Wireframe E-commerce Design and User Experience (UX) E-commerce Design and User Experience (UX) E-commerce Design and User Experience (UX) E-commerce Website Development E-Marketspace: DIGITAL MARKETS E-Marketplaces: is a virtual marketplace in which sellers and buyers meet and conduct different types of transactions.A single point of access through a Web browser to critical business information located inside and/or outside an organization E-Marketspace Customer Interaction Mechanisms: Storefronts, Malls, &Portals Major types of portals o Commercial (public) portals: (ex: yahoo.com, AOL.com) o Corporate portals: provide organized access to rich content within relatively narrow corporate & partner's communities) o Publishing portal: these portals are intended for communities with specific interests.o Online marketplaces are platforms that facilitate e-commerce transactions between buyers and sellers, enabling buyers to showcase their products and reach a larger audience.E-Marketspace Customer Interaction Mechanisms: Storefronts, Malls, &Portals Web (Information)portal: A portal is a mechanism that is used in e- marketplaces, & other types of EC. With the growing use of intranets, & internet, many org.Blog o Blogs are essentially groupings of articles or posts on a variety of topics that are all related to business.E-Marketspace E-Marketplaces: Mechanisms, Tools, and Impacts of E-commerce o Electronic storefronts A single company's Web site where products and services are sold.Sidebar o Often websites will use a sidebar, or a horizontal bar typically on the right side of screens that contain more links or information.o Typically, sidebars contain links to other content on site, a way to sign up to newsletter, and advertisements.While blogs can stand on their own, they also can be added as an additional part of an existing website, functioning as a marketing asset for company.E-Marketspace Customer Interaction Mechanisms: Storefronts, Malls, &Portals Types of e-stores and e-malls
• General e-stores/e-malls: Sell all types of products.E-Marketspace Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts 3.The software program of an electronic shopping cart o allows customers to select items, o review what has been selected, o make changes and then finalize the list.o Often website footers also contain basic contact information, enabling users to reach out or find physical storefront.o Typically logos can be found in the top left hand corner of the website header and are usually clickable to help visitors return to the site's homepage.o Footers also might include a social bar that contains small but recognizable icons that lead users to social media pages.E-commerce Design and User Experience (UX) Advanced parts of a website: 1.CTAs are typically displayed on buttons and contain actionable words like "Start now" or "Buy yours".A sidebar is meant to act as another navigation facet of site, enabling visitors to find information that is important, but less critical than the information in header.By covering a variety of topics in depth, blogs can provide the answers to many questions that people search for on Google.o These platforms are popular among customers because of their wide selection of products and services from different sellers and providers all around the globe.Website content o All sites contain content.Logo 2.Sidebar 4.3.

E-commerce Design and User Experience (UX)
03. Website content
• All sites contain content. Content typically
means the words written on site that
explain what website is about, what have to
offer and how site visitors can take
advantage of offerings.
• Website content covers a wide array of
things. It often refers to the paragraphs that
explain site’s mission, but it can also mean
the one word that is placed on buttons.
E-commerce Design and User Experience (UX)
04. Footer
• Simply put, a footer is the bottom most part of any site. It usually contains a sitemap with links to the
pages available on site. This can help visitors find all of offerings, including those that may not have
made the cut for header.
• Often website footers also contain basic contact information, enabling users to reach out or find
physical storefront. This type of information is crucial for business success.
• Footers also might include a social bar that contains small but recognizable icons that lead users to
social media pages. This can help gain followers on social media platforms, ultimately bringing about
greater brand awareness and potential business growth.
E-commerce Design and User Experience (UX)
Advanced parts of a website:

1. Logo


2. CTA (call to action)


3. Sidebar


4. Blog


5. Forms


6. Logo
   • An essential element of any brand, a logo is also a
   standard part of a website.
   • A logo represents the company and makes it
   recognizable and memorable to both current and
   potential customers.
   • Typically logos can be found in the top left hand
   corner of the website header and are usually clickable
   to help visitors return to the site’s homepage.
   E-commerce Design and User Experience (UX)


7. CTA
   • A CTA, or call-to-action, is a short piece of
   text that helps customers take the next step
   with business and move down sales funnel.
   CTAs are typically displayed on buttons and
   contain actionable words like “Start now” or
   “Buy yours”. This type of text directs users to
   take a specific action and tells them exactly
   what to expect when they click on a button.
   • CTAs are important parts of websites because
   they enable visitors to actually use or buy
   service or product. Without these buttons,
   could see fewer sales and a higher rate of
   customers leaving site without converting.
   E-commerce Design and User Experience (UX)


8. Sidebar
   • Often websites will use a sidebar, or a horizontal
   bar typically on the right side of screens that
   contain more links or information. A sidebar is
   meant to act as another navigation facet of site,
   enabling visitors to find information that is
   important, but less critical than the information in
   header.
   • Typically, sidebars contain links to other content on
   site, a way to sign up to newsletter, and
   advertisements. Utilizing this space for ads is a
   good way to monetize website and help you grow
   business. Alternatively, can advertise own products
   in this space, making them easily visible to site
   visitors even before they see product page.
   E-commerce Design and User Experience (UX)


9. Blog
   • Blogs are essentially groupings of articles or posts
   on a variety of topics that are all related to
   business.
   • These days, it’s increasingly common for
   businesses to add a blog to their site. While blogs
   can stand on their own, they also can be added
   as an additional part of an existing website,
   functioning as a marketing asset for company.
   • Adding a blog to website is a good way to accomplish a couple of goals. First, it
   provides more in-depth information to customers about offerings or industry.
   • A blog can also help bring more traffic to website. By covering a variety of topics in
   depth, blogs can provide the answers to many questions that people search for
   on Google. When answer these questions, it help attract people who may not have
   found business otherwise.
   E-commerce Design and User Experience (UX)


10. Forms
    • Online forms are generally used to gather
    information. On websites, they can be embedded
    and used for a number of different purposes. For
    example, it might consider including a contact form,
    which enables visitors to contact directly from site.
    • Another type of form, such as a signup form, can
    help gather leads by asking visitors for their
    information.
    • Depending on the type of form that choose to use,
    it might consider placing them in different areas of
    site. Generally speaking, a form might be a bit too
    aggressive for the homepage, but it can take a spot
    on a separate web page or perhaps lower down on
    site.
    E-commerce Design and User Experience (UX)
    a fashion clothing e-commerce website.


11. Lo-fi Wireframe
    E-commerce Design and User Experience (UX)
    E-commerce Design and User Experience (UX)
    E-commerce Design and User Experience (UX)
    E-commerce Website
    Development
    E-Marketspace: DIGITAL MARKETS
    E-Marketplaces: is a virtual marketplace in
    which sellers and buyers meet and conduct
    different types of transactions.
    • Online marketplaces are platforms that
    facilitate e-commerce transactions
    between buyers and sellers, enabling
    buyers to showcase their products and
    reach a larger audience.
    • These platforms are popular among
    customers because of their wide selection
    of products and services from different
    sellers and providers all around the globe.
    E-Marketspace
    E-Marketplaces: Mechanisms, Tools, and Impacts of E-commerce
    TYPES OF E-MARKETPLACES
    ◼ Private E-Marketplaces
    • sell-side e-marketplace
    A private e-marketplace in which one company sells either standard
    and/or customized products to qualified companies. E.g. Cisco –
    one-to-many.
    • buy-side e-marketplace
    A private e-marketplace in which one company purchases from
    suppliers (many-to-one)
    ◼ Public E-Marketplaces
    Are usually B2B markets. They often are owned by a third party or by
    group of buying or selling companies and they serve many sellers and
    many buyers.
    E-Marketspace
    E-Marketplaces: Mechanisms, Tools, and Impacts of E-commerce
    • Electronic storefronts
    A single company’s Web site where products and services are sold.
    Storefront may belong to Manufacturer, retailer, or individuals.
    E-Marketspace
    Customer Interaction Mechanisms: Storefronts, Malls, &Portals
    Types of e-stores and e-malls
    – General e-stores/e-malls: Sell all types of products.
    (amazon.com, choicemall.com, shop4.vcomshop.com,
    spree.com) Public portals (yahoo.com, msn.com)
    – Specialized e-stores/e-malls: These sell only one or a few
    types of products.(1800flowers.com, fashionmall.com)
    – Regional versus global e-stores: some stores , such as e-
    grocers or sellers of heavy furniture, serve customers that
    live nearby.
    E-Marketspace
    Customer Interaction Mechanisms: Storefronts, Malls, &Portals
    Web (Information)portal:
    A portal is a mechanism that is used in e-
    marketplaces, & other types of EC. With the
    growing use of intranets, & internet, many org.
    encounter information overload at a number of
    different levels. As a consequence, org lose a lot of
    productive employee time. A portal is an
    information gateway.
    A single point of access through a Web
    browser to critical business information
    located inside and/or outside an
    organization
    E-Marketspace
    Customer Interaction Mechanisms: Storefronts, Malls, &Portals
    Major types of portals
    • Commercial (public) portals:
    (ex: yahoo.com, AOL.com)
    • Corporate portals:
    provide organized access to rich content within
    relatively narrow corporate & partner’s
    communities)
    • Publishing portal:
    these portals are intended for communities with
    specific interests.
    • Personal portals:
    these target specific filtered information for
    individuals.
    E-Marketspace
    Customer Interaction Mechanisms: Storefronts, Malls, &Portals
    • Electronic storefront: A single
    company’s Web site where products and
    services are sold
    (Manufacturer, retailer, or individuals,
    Companies that sell services portals)
    • Mechanisms necessary for conducting
    the sale:


12. electronic catalogs


13. search engine


14. Electronic cart
    E-Marketspace
    Merchant Solutions: Electronic Catalogs, Search Engines,
    and Shopping Carts


15. electronic catalogs (e-catalogs)
    The presentation of product information in an
    electronic form; the backbone of most e-selling sites.
    (consist of a product database, directory & search
    capabilities & a presentation function). the backbone
    of most e-selling sites.
    E-Marketspace
    Merchant Solutions: Electronic Catalogs, Search Engines,
    and Shopping Carts
    Classification of electronic catalogs
    1- The dynamics of the information presentation:
    • Static catalogs; information is presented in text & static picture
    • dynamic catalogs; information is presented in motion pictures.
    2- The degree of customization
    • standard catalog; merchants offer the same catalog to any
    customer.
    • customized catalog; content, pricing, & display are tailored to
    the characteristics of specific customers.
    3- Integration with business processes
    E-Marketspace
    Merchant Solutions: Electronic Catalogs, Search Engines,
    and Shopping Carts


16. Search engine
    A computer program that can access a database of Internet
    resources, search for specific information or keywords, and
    report the results (e.g., requests for product information or
    pricing). Search engine deliver answers economically and
    efficiently by matching(e.. FAQ)
    Software (intelligent) agent
    It has capabilities that can be used to perform routine tasks that require
    intelligence. software agent can be used in e-commerce to support
    tasks such as comparing prices, monitoring activities and working as an
    assistant .
    E-Marketspace
    Merchant Solutions: Electronic Catalogs, Search Engines,
    and Shopping Carts


17. Electronic shopping cart
    An order-processing technology that allows
    customers to accumulate items they wish to
    buy while they continue to shop.
    The software program of an electronic shopping cart
    • allows customers to select items,
    • review what has been selected,
    • make changes and then finalize the list.