لخّصلي

1. Executive Summary
   Product / Service
   Carnival Week Company offers movable entertainment services to the Palestinian community. These services include, but are not limited to, clowns, trampoline games like airbags, climbing walls, sponge cubes, and freestyle zones; games and entertainment activities like bucket tossing, balloon shooting, bird hunting, and ring throwing; in addition to prize vending machines like the claw lifting machine; and of course, the food stalls and mobile restaurants that we will be accompanied by. From cotton candy to chips, soft drinks to instant meals, all in one place to provide the means of well-being that the Palestinian community needs in its places!
   Customers
   The target audience of carnival week is the Palestinian community, whether they are children under the age of five, youth, teenagers, families, the elderly and anyone who wants entertainment and entertainment, specifically we specialize in providing entertainment services to children, their companions and young people in order to strive to provide the greatest and maximum pleasure and entertainment for them, in addition, we seek cooperation from companies, the local community and the population to be able to provide the best of our services and enhance social interaction, not forgetting the importance of tourists and visitors, where they can enjoy our entertainment experiences, so in general carnival week targets all segments of society with different ages and backgrounds because our focus is to provide fun and exciting entertainment experiences for everyone!.
   Future of the Company
   The entertainment industry in particular has a promising future and companies such as carnival week have a share in it, as it has great potential for growth and influence in the entertainment industry in Palestine because it is a unique and distinctive experience in the country, we may have opportunities for expansion and diversification, in addition to partnerships and strategic cooperation that will allow us new opportunities such as cross-promotion with other brands, therefore we are looking forward to the future and success that will accompany us through our strategic vision, commitment to excellence and focus on providing exceptional entertainment experiences, we are preparing to prosper and make a lasting impact on the entertainment scene in Palestine for years to come.


2. Company Description
   The Carnival Week Company is a forward-thinking entertainment company that offers mobile entertainment services all across the country. Its primary goal is to increase community involvement and promote happiness during Carnival Week and other events. Established with the conviction that every individual should have access to high-quality entertainment, our mission is to bring cutting-edge and immersive attractions right to communities' doorsteps.
   Clowns, trampoline games, climbing walls, sponge cubes, and freestyle zones are just a few of the entertainment options that Carnival Week Company offers to the Palestinian community. Along with prize vending machines and food shops with a range of foods and drinks, they also include activities like bucket tossing, balloon shooting, bird hunting, and ring throwing.

Mission Statement

The mission of Carnival Week Company is to improve customers' lives by providing them with customized, cutting-edge entertainment. They put a high priority on client pleasure, regardless of background, and provide Carnival Week and holiday activities to areas without access to other forms of entertainment. They compete nationally to reach a variety of audiences with their mobile entertainment, which includes games, rides, and interactive aspects. While embracing technology, the business prioritizes industry expansion and financial stability. Their mission is to bring people together via inclusive, morally-driven entertainment while actively assisting neighborhood projects. Carnival Week promotes a work atmosphere that is conducive to the personal and professional growth of its workers, viewing them as essential resources. The firm provides innovative entertainment services that foster joy and connection while adhering to a strict code of ethics and community impact.

Company History

In 2023, Duaa qaraqe and Aya abed aljawad formed the Carnival Week Company. We set out on this adventure with the goal of solving the dearth of entertainment alternatives, especially during the weekends We work hard to develop over time from a tiny company to a well-known leader in the mobile entertainment sector, affecting people all across the country.

Current Status
Carnival Week Company is thriving in 2024 as one of the top suppliers of moveable entertainment services. In order to effectively expand our attractions around the country, we have forged alliances with regional businesses, government agencies, and event coordinator

Key Partnerships
In an effort to increase our accessibility and reach, we have established important alliances with regional associations, governments, and event coordinators. Through these alliances, we are able to work together more successfully to provide communities with entertainment offerings and improve the entire event experience.

Legal Structure
The business functions as a [limited liability company , LLC]. [duaa qaraqe, aya abedaljawad], the company's private owners, are committed to upholding the company's goals and principles.

Industry Analysis & Market Research
3. Industry analysis
The entertainment sector in Palestine is a dynamic one that is vital to the community's availability of leisure and recreational opportunities. Conducting a thorough study is imperative for Carnival Week Company as it gets ready to enter this sector and grasp its prospects, difficulties, and dynamics.

Industry Size, Growth Rate, and Sales Projections: Palestine's entertainment sector is sizable and has room to develop. Anecdotal evidence indicates an increasing demand for entertainment services, especially during festive seasons, even if exact data may not be easily available. Sales forecasts show a healthy trend; nonetheless, they are affected by rising disposable income, shifting customer tastes, and a need for distinctive entertainment experiences.

تطور سوق الترفيه والاعلام عالميًا خلال الفترة (2018-2027)

Industry Structure :The entertainment sector is characterized by a heterogeneous structure, with distinct areas including live events, theme parks, music, cinema and television, and mobile entertainment. Each market niche has distinct features, a different competitive environment, and market dynamics. Large companies, independent studios, event planners, and service suppliers make up the industry's population, which fosters intense competition.

Type of Participants: Companies, performers, service providers, venues, agencies, promoters, customers, regulatory agencies, sponsors, and partners are some of the participants in the entertainment sector. Businesses provide goods and services, artists produce content, service providers assist, venues hold events, talent agencies handle bookings, promoters plan events, viewers watch content, policymakers make decisions, and sponsors contribute money. Growth and innovation are fueled by stakeholder collaboration.

Key Success Factors:
To prosper in Palestine's entertainment sector, one has to have a number of essential success factors:

1. 
   

   Creativity & Innovation: The capacity to provide original, captivating entertainment ideas that appeal to the intended audience.

   
   


2. 
   

   Customer experience: delivering outstanding customer care and lifelong memories to boost contentment and allegiance.

   
   


3. 
   

   Marketing and marketing: Powerful branding and marketing techniques to draw attention, draw crowds, and boost engagement or ticket sales.

   
   


4. 
   

   Flexibility and Adaptability: The ability to quickly and strategically adjust to shifting customer demands, industry trends, and legal constraints.

   
   


5. 
   

   Cooperation and Partnerships: Creating strategic partnerships to expand products and attract new customers with nearby companies, towns, and organizations.

   
   


6. 
   

   Technology Integration: Production quality, distribution methods, and audience engagement may all be improved by embracing digital platforms, cutting-edge technologies, and technology breakthroughs. Keeping up with new developments in customer behavior, industry upheavals, and emerging trends enables businesses to rapidly adjust and seize new possibilities.

   
   


7. 
   

   Risk management and compliance with regulations: Respecting the law, business norms, and moral principles is essential to preserving integrity, credibility, and trust. Strict risk management procedures, safety guidelines, and backup plans should be put in place to reduce any risks and guarantee business continuity.

   
   

Industry Trends: The entertainment business in Palestine is undergoing several changes due to several trends:

o Digital integration is the growing use of digital technology for ticket sales, audience participation, and event marketing.

o Featured Experiential Entertainment: Immersion and interactive entertainment events that provide a distinctive and unforgettable experience are in high demand.

o Community Engagement: Focus on locally organized festivals, activities, and cultural festivities that support inclusion and social cohesion.
o Sustainability: Growing public awareness of sustainable techniques in event management and planning, as well as environmental protection.

Long-Term Prospects: Palestine's entertainment sector has bright futures ahead of it, full of potential for expansion, creativity, and cultural enrichment. Diverse entertainment options are anticipated to become more in demand as the economy grows and consumer spending rises. Carnival Week Company is in a good position to take advantage of these chances by offering the Palestinian community entertainment that is of the highest caliber, easily accessible, and culturally appropriate. Through the use of its innovative thinking, flexibility, and business alliances, Carnival Week Company has the potential to become a major force in Palestine's ever-changing entertainment scene for many years to come.

4. Market analysis
   Market Segmentation and Target Market Selection:

• Segmentation: The entertainment sector may be divided into a number of groups according on age, tastes, interests, and geography. Families, kids, teens, young people, and communities looking for cultural experiences are some examples of these segments.
•
Target Market Selection: The Palestinian community's families, kids, and young adults are the main focus of Carnival Week Company. We cater to all age groups with our mobile entertainment services, but we especially make sure that kids and their families have an enjoyable time during Carnival Week and other celebrations.

Buyer Behavior:
• Entertainment Preferences: Our target market's consumers show a desire for engaging, immersive, affordable, and exciting family-friendly entertainment.
• Spending Patterns: Both families and individuals set aside a portion of their money for leisure pursuits, such as trips, events, and experiences that make them happy and leave them with enduring memories.
• Social Interaction: Opportunities for community involvement, socialization, and sharing experiences with friends, family, and peers are valued by consumers.

Competitor Analysis:

Direct Competitors: Clowns who perform all over the place, event coordinators, and conventional venues that provide comparable experiences and attractions are the direct competitors of Carnival Week Company.

Indirect Competitors: Theme parks, movie theaters, recreation facilities, and cultural events that draw similar demographic groupings of our target market are examples of indirect rivals.

Competitive Advantage: Carnival Week Company sets itself apart with its moveable setup, varied selection of attractions, easy accessibility, and commitment to offering family-friendly entertainment to the Palestinian community.

Estimate of Annual Sales and Market Share:

Sales Projection: Carnival Week Company projects that, in its first year of operation, it would generate expected annual sales revenue of [$726,250] , based on market research and industry trends.

Market Share: Carnival Week Company, a recent market entrant, hopes to gain a sizable portion of the Palestinian community's mobile entertainment market by utilizing its creative products, astute alliances, and customer-focused business strategy to achieve long-term expansion and industry leadership.

5. The Economics of the Business
   Revenue drivers:
   Here are the main revenue drivers:


6. Ticket sales


7. Food and Beverage sales


8. Merchandise Sales( machines)


9. Educational Programs and Workshops by Workshops, events, and interactive learning opportunities are available upon request from the company.


10. Advertising and Promotions


11. Licensing and Intellectual Property


12. Sponsorship Partnerships the Company partners with sponsors for financial support, brand visibility, and revenue generation.


13. Equipment rental
    Cost Structure
    Capital Costs
    Equipment $ 60,000
    One - time Expenses
    Permits and Licensing 1000
    Logo Design 200
    Website Design 800
    Ongoing Expenses
    Equipment maintenance 1000
    Electricity &other infrastructure 3000
    Insurance premiums 3000
    Marketing expenses 10,000
    rental venue 2000
    Setting up and dismantling. 5000
    Food and Beverage cost 1000
    Staffing expenses (fixed ) 50,000
    sponge blocks (#500) 267
    balls (#5000) 250
    Taxes 1000
    Total USD cost $138,517

Break-Even point
Statement
Total cost $138,517
Average revenue per event(#25) 5000/ event
Break-Even Point 25 events

Carnival Week Company aims start making a profit, so we need to host approximately 28 events in one year to break even and cover all the costs incurred.

6. 
   

   Marketing Plan
   Overall Marketing Strategy
   The overall marketing strategy of Carnival Week Company is focused on building a strong brand identity and actively engaging our target audience through innovative promotional initiatives. Our main goals are to establish Carnival Week Company as the top provider of mobile entertainment services and to offer families and communities unique experiences during Carnival Week and other festive times.
   Important Elements of the Marketing Plan:

   
   


7. 
   

   Brand Building: Developing a powerful, identifiable brand that appeals to our target market is one of our top priorities. For all marketing platforms, we need to create consistent branding, define our brand values, and write an engaging brand story.

   
   


8. 
   

   Unique Value Proposition (UVP): Our UVP is centered on providing communities and families with unique and unforgettable entertainment experiences. To differentiate ourselves from other traditional entertainment alternatives, we highlight the thrill and convenience of our mobile entertainment offerings.

   
   


9. 
   

   Target Audience Engagement: Through fascinating and interactive marketing, we actively interact with our target audience. This entails making use of social media channels, planning giveaways and competitions, and producing interesting material that promotes interaction and sharing on platforms like Facebook, Instagram, and Tik Tok.

   
   


10. 
    

    Community Outreach: To establish ties and develop partnerships with nearby families, businesses, and event coordinators, we give top priority to community outreach programs. We show our dedication to the communities we serve by becoming involved in local affairs and lending our support to worthy initiatives.

    
    


11. 
    

    Event Marketing: To advertise Carnival Week and other events when our services are highlighted, we use event marketing techniques. To increase participation and attendance, this entails pre-event marketing, on-site activations, and post-event follow-up.

    
    


12. 
    

    Word-of-Mouth Marketing: By providing exceptional experiences that motivate clients to tell their friends, family, and coworkers about their experiences, we promote good word-of-mouth marketing. Good references and testimonies are very important in establishing credibility and confidence in our target audience.

    
    

Product, Price, Promotions, and Distribution.
• Product:
During Carnival Week , the Carnival Week Company provides a variety of mobile entertainment services aimed toward families and communities. Our selection of products includes classic carnival games like balloon shooting, ring throwing, and bucket tossing in addition to interactive games like climbing walls, trampoline activities, sponge cubes, and freestyle zones. To improve the whole experience, we also provide food kiosks, prize vending machines, and mobile restaurants that serve a range of snacks and meals.
• Price :
Adequate pricing, food reminders, services, and other measures, contingent on the target audience's capabilities and expenses, should be implemented in accordance with Palestinian markets.
We maintain accessibility for our target audience while implementing a competitive pricing approach that represents the worth and caliber of our entertainment offerings.
During busy times of the year or for major events, we provide bundled packages and exclusive deals to encourage reservations and promote recurrent business.
• Promotions :
Through targeted ads and promotions, we hope to spark interest in and enthusiasm about our mobile entertainment offerings. We use a combination of online and offline platforms, such as influencer relationships, social media advertising, and conventional advertising techniques like posters and flyers.
Using social media platforms for marketing campaigns, publishing, and paid advertisements to help people learn more about the project and expand its audience; creating grassroots content through blogs, videos, publishing events, games, etc.; and monitoring user and video feedback to help determine the project's success in an easy-to-understand manner.
• Distribution
As a mobile entertainment provider, our distribution strategy include selecting and securing appropriate event venues where we may put up our attractions and interact with our target demographic.
We collaborate with event organizers, community groups, municipalities, and local businesses to locate high-traffic areas and get permissions or agreements for our attractions. Our adaptable structure enables us to reach communities throughout Palestine and deliver entertainment experiences wherever they are required.

Sales process (cycle)

• Our sales process starts with generating leads through numerous marketing channels, such as social media, internet advertising, word-of-mouth referrals, and community engagement. When a lead is interested in our services, they may contact us via phone, email, or our website's inquiry form.
• Our sales team responds quickly to customer questions and inquiries, provides complete information about our services, locations and dates of our presence, as well as our prices, and if the client wishes to organize his own event, we can arrange meetings or visit the site to learn about his own preferences. During this visit, a unique pricing or proposal is provided to the customer based on the information gathered during the consultation, which includes any further services necessary as well as the final cost..
• The sales staff emails them reminders and verifies the tickets that were sold online for the area in which they are situated. However, if the client is private, we give him a booking confirmation with all the terms and conditions of the agreement, including payment terms, cancellation policies, logistics, and the provision of any advance payments, as soon as he accepts the offer and uses our services.
• Preparing for the event by verifying the ticket vending machines positioned at the entrance gate to the venue, and ensuring the price of all services supplied in the vending machines. However, if there is a special event, the sales staff keeps open lines of contact with the client, providing all of the updates that we make on the site and responding to any requests or slight tweaks.
• Regarding how the event is being carried out, our esteemed staff is still on hand to oversee all sales activities, ensure that customers are drawn to the sales areas, and address any issues or concerns that may come up.
• Following up with clients to gather their feedback, address any issues that may still exist, and maintain contact in order to keep developing and refining our services and improving the customer experience in order to maximize customer loyalty is the most crucial step we do after the event.

Sales Tactics

1. Listen and solve a problem: It's dangerous to skip the research phase before selling. Instead of assuming anything about our clients, we concentrate on outlining the advantages of our services. We conduct surveys with current clients to get their ideas and comments on how our services address their issues.


2. Use social media to find leads: Social networking has the potential to revolutionize our sales. Why? Since we cater to young people, we are aware of the extent to which millennials, who comprise the majority of social media platform users, may influence decisions. 75% of millennials say they use social media to communicate with brands and businesses, according to Sprout Social. Because of this, utilizing social media to generate leads, have discussions with potential clients, and inform them about your business is an effective sales strategy.


3. Ask for feedback: In order to provide excellent leads, it is imperative that you solicit input and recommendations. One effective strategy for influencing purchasing decisions is word of mouth. Referred clients are more valued and devoted. Early expectations-setting guarantees success. Although rewards might increase the number of recommendations, the best incentive is always a superior product or service.


4. Audit client conversations: Analyze customer talks to find areas for improvement, such as recurring wants and weakness points. Update sales procedures, retrain the team, and develop a successful sales plan with the help of feedback.


5. Follow up with each prospect: To overcome sales obstacles, we follow up with prospects consistently. and we choose our email times carefully, not to bombard them with unsolicited calls and emails. We do prospect research to identify the best times to reach out for improved success and communication.

.

7. 
   

   Service Design and Development Plan
   Development Status and Tasks

   
   


8. 
   

   Ideation and Conceptualization: In this stage, we come up with fresh ideas for attractions and amusement that will improve our selection of mobile entertainment. Among our unique responsibilities are doing market research and gathering input from prospective clients to ascertain their inclinations and pursuits.

   
   


9. 
   

   Design and Testing of Prototypes: After the concepts are finished, we proceed to the design stage, where we make site designs and prototypes of the regions we wish to target.

   
   


10. 
    

    Refinement and Iteration: Redesign to address any particular problems that have emerged or areas that want improvement; tasks include enhancing features, enhancing performance, and modifying the design to raise the standard of overall quality.

    
    


11. 
    

    Regulatory compliance and approvals: At this point, we need to make sure that the areas we target adhere to the pertinent laws and safety requirements enforced by the Palestinian National Authority and local governments. This includes carrying out regulatory discussions and obtaining the necessary licenses and permits, which may need to be inspected as needed.

    
    


12. 
    

    Finish and Production : We will start producing and manufacturing the event's regions when the planned designs are finished and we have received the necessary authority permissions. Finding sources for materials, negotiating contracts with suppliers, and managing the manufacturing process to guarantee adherence to quality standards and threshold timelines are among the responsibilities.

    
    


13. 
    

    Launch and Evaluation: At the conclusion of the phase, we will provide event spaces in a timely manner and keep an eye on client response and performance. Gathering feedback and remarks from participants, examining the usage statement, and evaluating the impact of entertainment events on patrons' overall pleasure are among the tasks.

    
    

Challenges and Risks
• Technical intricacy: One of the biggest obstacles we can encounter is the technological complexity involved in putting our new mobile entertainment concepts and consumer attractions into practice. This is because creating engaging, creative, and secure experiences using a variety of technologies call for technical know-how.
• Challenges in logistics: The main difficulty we could have is getting over the logistical barriers that come with moving and setting up equipment at the event locations, as well as any occupations that would prevent the equipment from getting to the cities where the events are being place. Planning is also necessary for organizing logistical services including transportation, equipment installation and assembly, and location coordination. and accurate execution
• Conformity to regulations: A significant obstacle confronting Carnival Week is guaranteeing adherence to regulations and safety guidelines. Obstacles and delays may also arise from operating the event in accordance with local laws and acquiring the required permissions and licenses.

• Acceptance in the market: We still worry that because the activity and event will include a huge number of people, our target audience may not respond to the new concept as we had hoped. Since they are crucial in reducing these risks, we work hard to precisely assess consumer demand and preferences and create appealing mobile entertainment spaces that live up to customer expectations.

• Competition: We view everyone who offers entertainment services as a rival, and as such, they are a danger to our company. Thus, in order to keep ourselves ahead of the competition and remain competitive in the market, we strive to offer distinctive and one-of-a-kind experiences.

• Unexpected technological problems: It's common for there to be food and drink vending machines along with other equipment, such gaming machines, thus unanticipated flaws or technological issues should occur. As a result, in addition to doing routine maintenance on all equipment, we are preparing quick reaction mechanisms to troubleshoot and correct faults in order to handle these issues right away and minimize operational disruption.

• Overspending at costs: the possibility of going over budget and incurring expense overruns. For this reason, it's critical to keep a careful eye on spending and take all practical steps to reduce costs in order to prevent financial strain and guarantee project completion.

• Time restrictions: Unexpected delays or setbacks are particularly difficult to deal with, and efficient project management and backup plans are essential to handling time restrictions.
• Protection of intellectual property: It is essential to safeguard intellectual property rights and make sure that our idea of a mobile amusement park is preserved. Preventing infringement by recognizing and resolving such risks early in the project is essential to maintaining our competitive edge.
Projected development costs.

1. 
   

   Research and development expenses: These comprise all of the expenditures associated with carrying out market research, analyzing data, and creating concepts to pinpoint and enhance leisure activities.
   In order to get market data and make judgments on product development, they could also involve surveying customers.

   
   


2. 
   

   Prototyping and replication costs: Expenses associated with developing and refining the final product through design replication, feasibility testing, and prototyping.

   
   


3. 
   

   Equipment procurement: The costs and charges associated with acquiring specialized machinery and equipment for the execution of target regions.
   It also covers the price of purchasing the equipment as well as setup and preparation.

   
   

4-Regulatory compliance and accreditation: The expenses associated with guaranteeing compliance and obtaining the necessary permissions in addition to those needed to initiate the project.
It also covers any expenses related to compliance initiatives, registration fees, and inspection charges.

5. 
   

   Training and staff development: The costs related to educating responsible and qualified individuals on how to operate and maintain the required machinery.
   pay for the training of employees, training materials, and fees for the instructors.

   
   


6. 
   

   Manufacture and prototyping costs: These include charges for raw materials, labor, equipment, quality control, and prototyping manufacturing to produce final versions.
   7-Marketing and promotion: The costs of advertising and promotional materials are included in the budget allotted for marketing, promotion, and advertising to create a buzz and excitement about the activity week in the target locations.

   
   


7. 
   

   Miscellaneous costs: Expenses incurred throughout the development process include travel, unforeseen or emergency situations, as well as meeting obstacles.

   
   

Proprietary issues (patents, trademarks, copyrights, licenses, brand names).

• Patents: The Carnival Week Company will determine if it is possible to secure patents for any creative and innovative elements of our brand-new entertainment ideas and attractions, such as the idea of a mobile entertainment area in Palestine.
Patents grant us the exclusive right to serve, sell, or lease our patented innovations while offering legal protection against unapproved use or duplication of our intellectual property.

• Trademarks: For distinctive brand names, logos, and symbols connected to our entertainment products, we may register trademarks. By separating our goods and services from those of our rivals, trademarks help to protect our brand identification and avoid customer misunderstanding.

• Copyrights: The Carnival Week Company may file a copyright application for any unique creative works that it uses in its entertainment attractions, including graphics, artistic designs, and multimedia material.
Copyrights ensure that our creative assets are shielded from unapproved use or duplication by granting the exclusive right to reproduce, distribute, and exhibit copyrighted works.

• Licenses: If third-party software, intellectual property, or technology are used in our entertainment attractions, we will make sure that all applicable license requirements are met. Obtaining authorization to utilize music, branding components, or proprietary technology controlled by third parties may require signing licensing agreements.

• Brand Names: Creating unique and memorable brand names for our amusement attractions is crucial to increasing consumer brand recognition and loyalty.
We will register trademarks to prevent infringement and carry out exhaustive searches to make sure the selected brand names are accessible for usage.

• Intellectual Property Enforcement: In order to protect our intellectual property rights and pursue legal action in the event of infringement or unauthorized use, Carnival Week Company will set up rules and processes. This might entail keeping an eye out for any infractions from rivals and unapproved third parties as well as initiating legal action to safeguard our intellectual property.

8. Operation Plan
   General approach to operations
   The Carnival Week Company uses a mobile entertainment business strategy, concentrating on bringing excitement and fun right to its clients. In all facets of business operations, the organization places a high priority on client satisfaction, safety, efficiency, and quality. Carnival Week Company adopts a customer-centric approach to planning, resource optimization, and continual process improvement through innovation and feedback. Top considerations include safety and compliance, with frequent training and audits to make sure standards are being followed. Being flexible and adaptable is essential in the current dynamic business climate as it enables the organization to make fast adjustments to its goods and plans. Working together with partners improves the caliber and accessibility of the entertainment offered. The overall goal of Carnival Week Company is to provide smooth and unforgettable experiences, satisfying the demands and preferences of its clients.
   Business location Carnival Week is a movable entertainment business, therefore we don't have a set site; instead, we offer entertainment services and experiences at different West Bank cities.
   Facilities and equipment
   • Equipment for the event space and entertainment events:
   There are five trampoline activities to start with, which include climbing walls, its own blasting machine, and inflatable slides. The second is the assortment of game booths, including the ring-throwing game booth, the balloon-throwing game booth with arrows, and the other twelve unique game booths. Additionally, there are game machines like the prize-picking machine and others thirdly, food kiosks that provide several categories of quick and light fare, including drinks and desserts like ice cream, popcorn, etc., in addition to snack vending machines that sell chips and cold beverages.
   • Support equipment required to deliver the greatest client experience:
   Tents and gazebos to provide shade and a good place for guests to stand or sit, tables and chairs for sitting, eating, or resting, as well as the necessary signs and brands at each kiosk, game, and information board, and, of course, lighting and sound systems to create an entertainment atmosphere and a unique experience.

• Logistics and transportation services: Initially, we will work with a company to transport equipment from one city to another. However, we plan to eventually own our own fleet of trucks and trailers to transport equipment to event sites.

• Carnival Week prioritizes safety and security at its entertainment areas, investing in necessary equipment to safeguard consumers, staff, and assets.

We have an annual budget for external maintenance, but also have supplies for immediate maintenance, routine repairs, and cleaning to keep our facilities and equipment clean and operational during the event.
9 . Management team and company structure

1. Executive leadership:

Duaa Qaraqe, Co-Founder and CEO: Duaa is in charge of determining the overall strategic direction of the firm, directing day-to-day operations, and driving growth initiatives. Duaa has a background in event management and company development, and she adds strong leadership and vision to Carnival Week Company.

Aya Abed Aljawad, co-founder and COO: Aya handles the company's operations, which include logistics, event planning, and client interactions. Aya's expertise in project management and customer service guarantees that our events run smoothly and provide clients with an amazing experience.

2. Department heads:

Marketing Director: Creates and implements marketing strategies to promote Carnival Week activities, raise brand recognition, and drive consumer interaction. This position focuses on digital marketing, social media management, and promotional initiatives.

Operations Manager: Responsible for event logistics, equipment management, and personnel coordination. This position ensures that all operational components of Carnival Week activities operate successfully, effectively, and safely.

The Sales Manager : Responsible for driving sales growth, developing client connections, and guaranteeing the sales team's success. The Sales Manager helps Carnival Week Company accomplish its goals and long-term success via effective leadership, strategic planning, and a customer-centric approach.

Finance Manager: Manages the company's financial planning, budgeting, and accounting responsibilities. This position is responsible for financial analysis, reporting, and regulatory compliance.

Human Resources Manager: Responsible for employee recruiting, training, and development. This position is responsible for creating a pleasant work environment, increasing employee engagement, and maintaining compliance with labor laws and regulations.

3. Company structure :

Carnival Week Company features a simplified organizational structure focusing on efficiency, cooperation, and decision-making. The Board of Directors gives strategic leadership and governance, while the Executive Leadership Team defines the company's vision and directs operations. The organization is organized into departments such as marketing, operations, finance, human resources, and sales, each overseen by a department head who reports to the executive team. Staff and support teams collaborate to achieve objectives and exceed customer expectations. During events, extra crew members are employed to help with setup and operations. The framework encourages efficiency, accountability, and innovation, seeking to create excellent entertainment experiences and maintain development in the business. Carnival Week Company's emphasis on cooperation and empowerment demonstrates its dedication to industry success and leadership.

10. 
    

    Overall Schedule

    
    


11. 
    

    Project licensing: Providing legal guidance, beginning the process of obtaining the relevant licenses, and completing all of the paperwork and files required to form the company's legal entity.

    
    


12. 
    

    Design and development: Begin the design and development phase of prototypes and first project concepts, whether for exhibition spaces or mobile entertainment devices, and collaborate regularly and closely with designers, engineers, and suppliers.

    
    


13. 
    

    Renting facilities: Renting facilities to keep all equipment and supplies, establishing acceptable locations, and ensuring that they fulfill safety and accessibility criteria.

    
    


14. 
    

    Obtaining money: Create a complete business plan and financial predictions to collect necessary financing, whether from investors, banks, or other sources, and present the plan to possible investors.

    
    


15. 
    

    Assembly phase: Begin assembling the necessary equipment and supplies, as well as liaising with suppliers and vendors to assure material and component delivery on time.

    
    


16. 
    

    Launching marketing campaigns: Begin a comprehensive marketing campaign to generate awareness and excitement about the Carnival Week Company and its services, then launch the digital marketing mix and promote through social media and traditional advertisements to reach the greatest number of target audiences.

    
    


17. 
    

    Hold a spectacular opening ceremony to formally launch the firm, showcase all of its mobile entertainment offerings, and invite local leaders and the press to attend.

    
    


18. 
    

    Collect customer input: Collect feedback from consumers and event participants to discover areas for improvement and utilize customer insights to reproduce offerings they liked and enhance the customer experience.

    
    


19. 
    

    Continuous improvement and innovation: A commitment to a culture of continuous improvement, promoting innovation, and looking for ways to improve all services and operations, as well as keeping up with technological advancements and customer preferences, in order to remain competitive and relevant in the market.

    
    


20. 
    

    Financial Projections

    
    

Sources and Uses of Funds Statement:

1. Equity Investment:
   Founders Duaa Qaraqe and Aya Abed al-Jawad made an initial investment of $100,000

-External investors provide an additional $100,000 in stock.

Total equity investment: $200,000.

2. 
   

   Bank Loan: $150,000 term loan from a local bank.

   
   

   Total bank loan: $150,000.

   
   

Total source of funds: $350,000

Uses of Funds:

1. 
   

   Equipment Acquisition: - $60,000 for mobile entertainment equipment such as clowns, trampoline games, and food booths.

   
   


2. 
   

   Marketing Expenses:- $10,000 for advertising and promotional initiatives to increase awareness and attract consumers.

   
   


3. 
   

   Operational Costs: - Venue rental for events and carnivals: $2000.

   
   

• 
  

  Staffing costs (salaries, pay, benefits): $50,000.

  
  


• 
  

  Utilities and maintenance bills are $1000
  .

  
  

Total use of funds: $123,000

The remaining funds (for contingencies, reserves, etc.) are $227,000