لخّصلي

ED PRYOR: Becky, you don't understand how competitive this market is!The update speed is terrible, and switching between functions is just- ALLEN ROTH: Come on, don't start talking speed now.We are late to market and we'd be pricing at a substantial premium.ED PRYOR: Well, my sales managers are going to be fuming.And is the product superior enough to justify that premium?I've been trying out prototypes and I'm concerned about the speed.We were clear from the start that we would trade some speed to get new functionality features.Fiero told them Aerial would be available at $ 400, and now you are talking about minimum of $75 more than that.

ED PRYOR: Becky, you don't understand how competitive this market is! Even at $475, why would anyone give us shelf space? We are late to market and we'd be pricing at a substantial premium. And is the product superior enough to justify that premium? I've been trying out prototypes and I'm concerned about the speed. The update speed is terrible, and switching between functions is just-
ALLEN ROTH: Come on, don't start talking speed now. We were clear from the start that we would trade some speed to get new functionality features.
ED PRYOR: Well, my sales managers are going to be fuming. Fiero told them Aerial would be available at $ 400, and now you are talking about minimum of $75 more than that. I still want to see Cory or Harold take a crack at reducing unit cost.
Emma Richardson took a deep breath. The company needed a "go/no-go" decision on the existing Aerial, and whether to do so at a competitive price in the hope that costs might be cut in the future, or at a high price. She wondered fleetingly what the consequences might be if the company abandoned Aerial altogether. As things stood, the arguments and finger-pointing were bound to continue, and the group would never come to a decision on its own.
Richardson would have to push them to one.