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Background of apple company

Apple Inc.Apple focuses on these following activities/factors to ensure high quality standards: Design control Retail Development Market control Resource management Inventory quality Industrial design Apple ensures that its suppliers meet the highest standards for their products.It can also expand into emerging markets and enter into strategic partnerships, in addition to innovating new products and expanding in existing and future technology areas.Apple's mission is to design and develop electronic devices in all their forms and market them globally, and it also seeks to provide wonderful experiences for its users by combining technology and aesthetic design.As for the threats facing Apple, there is fierce competition from other technology companies such as Google, Samsung, and Huawei, and like other areas where changes are occurring, change in this field is rapid, and new products may appear that threaten Apple's position.It also outsources the manufacturing of its products and contracts with manufacturers, which allows the company to benefit from cost efficiency and production capacity.Apple has a knowledgeable staff, Apple's website, Apple offers extended warranties, is easy to contact, offers trade-ins, holds workshops and events, a 12-day return policy, and Apple is constantly updating.Here is also some software that it designed to empower its users to help them use Apple products in an integrated manner, and for this reason it designed Apple Pay, the iTunes, and the App Store.specializes in developing and designing electronic devices, software, and all related services.There are also its supply chain departments, as it has a complex global supply chain that includes obtaining components and resources from different countries.Apple uses differentiation as a global strategy and to compete with its competitors by creating products that are different.Apple competes with its competitive advantages such as the aesthetically pleasing design of their products.Quality management ensures that its internal standards and guidelines are efficient and effective, and reduces/eliminates errors.Apple uses four quality management tools to ensure the quality of their products, which are histograms, cause and effects charts, control charts, and Pareto diagrams.As for the Apple logo, it is in the shape of a bitten apple, and it has been said that the meaning of the logo indicates the intelligence of Steve Jobs, because the apple is a symbol of the apple that fell on the head of the scientist Newton.For example, the iPhone competes with Samsung.Apple Inc.


النص الأصلي

Background of apple company


Apple Inc. is a globally known American technology company headquartered in Cupertino, California, in the United States. It was founded in 1976 by Steve Jobs with his classmate Steve Wozniak under the name Apple Computer Inc. and now it has become Apple Inc. The company is considered a multinational company. Apple Inc. specializes in developing and designing electronic devices, software, and all related services. As for the Apple logo, it is in the shape of a bitten apple, and it has been said that the meaning of the logo indicates the intelligence of Steve Jobs, because the apple is a symbol of the apple that fell on the head of the scientist Newton. As for the bite, it symbolizes Steve Jobs’ incomplete ideas.


Apple's mission is to design and develop electronic devices in all their forms and market them globally, and it also seeks to provide wonderful experiences for its users by combining technology and aesthetic design. What Apple is most famous for is the iPhone, iPad, Mac, and wearable devices such as the Apple Watch or AirPods. Here is also some software that it designed to empower its users to help them use Apple products in an integrated manner, and for this reason it designed Apple Pay, the iTunes, and the App Store.


In fact, Apple has many points, as it has a strong position in the phone and device market, and has innovative designs of high quality, as well as the iOS system that is integrated with other devices. Like other companies, it also has weak points, such as its reliance on a small number of main products, and the prices of its products are considered very high compared to competing companies. As for the computing capabilities that it possesses, they are not developed compared to other companies.


As for opportunities that may improve Apple's performance, it can increase demand for electronic devices and cloud computing. It can also expand into emerging markets and enter into strategic partnerships, in addition to innovating new products and expanding in existing and future technology areas. As for the threats facing Apple, there is fierce competition from other technology companies such as Google, Samsung, and Huawei, and like other areas where changes are occurring, change in this field is rapid, and new products may appear that threaten Apple’s position. There are also increasing security threats and the need for consumers to protect themselves. Their data.


Apple products and services


Since its founding, Apple has been keen to design and develop. Many products, software and services, which led to the company’s renaissance and superiority in the field of technology. One of its most important products is the Macintosh computer made in 1984 and is considered one of the most distinguished devices in the computer world. There is also the iPhone, which is one of the company’s most important products and is a smart phone that runs on the iOS system. There is also The Apple Watch is a smart watch that has many features that enable it to track fitness, calls, and notifications. Its latest service is the Apple Authorized Service Provider Program. This program is designed for companies interested in providing in-warranty and out-of-warranty repair service for any Apple product.


Global operations strategy


We all know that Apple is a global company and has a wide reputation around the world. It operates in many countries and has a large international presence. This is due to its excellence in its practical strategies. It is famous for its central control in all major aspects of its operations, including product design, software development, and even marketing strategies. All of this happens at its headquarters in California. It also outsources the manufacturing of its products and contracts with manufacturers, which allows the company to benefit from cost efficiency and production capacity. There are also its supply chain departments, as it has a complex global supply chain that includes obtaining components and resources from different countries. Apple uses differentiation as a global strategy and to compete with its competitors by creating products that are different. In addition, Apple’s products are aesthetically pleasing, and they can be easily used while also being technologically advanced. Apple uses innovation to create products that are modern and different from the products that are on the market. Apple also ensures that their customers have a great experience. Another global strategy that Apple uses is global branding, which includes a balance between Standardization and adaptation. This strategy makes sure that Apple is consistent with their logo while resonating with customers from all cultures.


Competitive strategy and advantages
Apple’s competitive strategy is differentiation, innovation, and customer service. They use this competitive strategy to differentiate their products from their competitors. For example, the iPhone competes with Samsung. Also, Apple TV competes with Netflix. Apple is known for being expensive, but it is worth it, and people buy it even though it is expensive. It is also known as a high-end brand. They don’t use differentiation strategies to compete with their prices. Apple competes with its competitive advantages such as the aesthetically pleasing design of their products. For example, there are no other devices that look like an iPhone. The iPhone has a smooth texture, modern design, iPhone colors, and unique cameras. Another example is Mac. There is no other Pc/laptop that looks like a Mac. It has a unique and attractive design. Also, Apple competes with its customer service. Apple ensures that their customers get the best customer service. Apple hires the best people to ensure their customers are satisfied. Also, Apple uses empathy as a core value. Empathy includes feeling, flexibility, and fun. Apple has a knowledgeable staff, Apple’s website, Apple offers extended warranties, is easy to contact, offers trade-ins, holds workshops and events, a 12-day return policy, and Apple is constantly updating. Apple has all of these things to ensure that their customers get the best experience. In addition, Apple targets companies through Mac devices. This helps Apple to make its leadership a competitive advantage. Also, Apple will use research and development to create/innovative new products, ideas, designs, etc. Innovation will help Apple to be ahead of its competitors and it’s one of Apple’s strategic objectives that is based on differentiation. Also, Apple must continue to grow globally and to reach various market segments. This is accomplished by intensive strategies for growth.


Time horizon


Apple is known as the most innovative company. Apple follows long-term planning. Apple actually starts planning years before they announce their products. They take their time to innovate and produce great products. They might not be the first products on the market, but Apple’s products are the most modern and innovative. Apple won’t put a product on the market unless it is great. Also, Apple took a long time to develop the products because of their chip requirements. This makes Apple take three or more years to develop the product before it is on the market. Also, sometimes Apple enhances a product just a few months before it is on the market. Long term planning is effective for Apple because innovation takes time and in order for Apple to meet its requirements, it needs long term planning.


Quality standards and techniques and the quality of the products


Apple is known for its great quality standards. In addition, Apple also ensures that its iPhone quality standards meet quality management. Quality management ensures that its internal standards and guidelines are efficient and effective, and reduces/eliminates errors. The goal is to pay attention to activities that will improve the quality of the input, output, and the organization’s quality. It also focuses on its Paper layout and capacity processes. Apple uses four quality management tools to ensure the quality of their products, which are histograms, cause and effects charts, control charts, and Pareto diagrams. Apple uses these tools to develop a balance between efficiency and responsiveness and to make the supply chain management waste less. This whole process ensures that the quality of their products is good.
Apple focuses on these following activities/factors to ensure high quality standards:
Design control
Retail
Development
Market control
Resource management
Inventory quality
Industrial design
Apple ensures that its suppliers meet the highest standards for their products. Which also includes a commitment to quality assurance. Also, the suppliers must add value to the products and understand that the environment is competitive and moving fast. So, the suppliers must be flexible in responding to the change in business. Apple also ensures that the suppliers are innovative. They also acknowledge the struggles and try to find suitable solutions. Apple’s products are greatly designed, with exceptionally high quality, and great design.
Quality of Apple’s products:
• Apple pays attention to detail:
Apple pays close attention to detail when it comes to designing and producing their products.
• High-Quality Materials
Apple uses high quality materials when it comes to their products so it can last a long time.
• Rigorous Testing:
Before Apple releases their products, they ensure to test the product carefully. For example, Apple tests the battery to ensure that its free from defects.
• Software Integration:
Apple’s hardware and software are designed to work efficiently and effectively together.
• Excellent Customer Support:
Apple has excellent customer support to help their customers if they are facing any issues.
• Planned Obsolescence:
Apple products are designed to last for a long time. The products are less likely to face issues when used for a long time.


Apple formal quality system and tools


Steve Jobs, founder of Apple, didn’t leave anything to chance; he painstakingly mulled over everything that affects the “Apple Experience,” from the fonts that were used in his systems (McHugh, 2011), to how employees engaged with customers (Gallo, 2012a and 2012b). Apple is one of the largest corporations globally, committed to maintaining high-quality systems. Here is some quality system Apple applied and has a big part in apple success.


1-continuos improvements
Apple is famous for its continuous product improvement. Regular releases of bug fixes and new features show a dedication to continuous development.For instance ,since 2007 Apple has been able to introduce a new iPhone every year each iPhone is an improvement to earlier one with unique features.In addition,there is code on the iPhone that collected information to troubleshooting any issues for future improvements.


2-Supplier quality
Apple demands the best quality products and services from all of its suppliers. A commitment to strict quality assurance is one of their conditions. Additionally, suppliers need to share their commitment to maintaining the highest social responsibility standards.


quality can be determined by evaluation. To determine if the product has reached its objectives, it is assessed based on a number of factors. For instance, the marketing director of Apple can do research to see how people feel about their smartphones. Here is a tool that commonly used by Apple company to measure the quality which are SERVQUAL these tool mainly about customer response and service quality it's the methodology used in the research to identify and examine consumer perception and expectations.


Tools to enhance Apple quality system


Every company must improve their quality system. Here are a few tools that can enhance Apple's approach to quality systems:


1-Improving quality metrics: conventional metrics including as failures rates and customer returns are probably of primary importance to apple. although they are significant, adding user experience metrics such as comprehensive usability testing and customer satisfaction surveys may offer a more comprehensive understanding of quality


2-Transparency in quality control: Apple keeps its production procedure under wraps. while intellectual property is protected to some extent by secrecy, increased openness about quality control procedures could increase customer trust.


3-Sustainable practices: Although Apple has made progress toward sustainability, adding more components that are sourced ethically and from recycled materials could improve their reputation for high quality. Emphasizing such initiatives shows a dedication to responsible.


Inventory and Materials requirements


Apple company has a very lean approach to managing their inventory, Apple has a high rate in the inventory turnover rate. The inventory turnover rate is defined to be as a scale for each company’s inventory, the higher the turnover rate means the faster the company replaces it’s stock with new stock. This also means Apple’s stock does last long in the warehouse, their products are continuously sold and new stocks arrive frequently.
Apple uses the Just in time inventory method as a strategy to enhance inventory management. In a simple form, this strategy means that once an Apple product is finished from manufactures, it is delivered right away to their warehouses across the world and are sold in retail stores. This strategy allows customers to purchase the product right when there is high demand in the market. Since Apple is the leading company in high technology product such as IPhones, people count down the days until the new IPhone launch takes place.
Furthermore, Apple uses high technologies to further enhance their inventory management . Apple uses different technologies such as Data Analytics and Automation, these technologies help avoid overstocking in warehouses, and it also helps them predict future customer demands in order to know how much is stock needed for each period of time.


Conclusion


In conclusion, Apple company is one of the most successful technology companies worldwide, they’re known for their innovative products and very loyal customers. Apple has a high focus on a clean design of products, an excellent quality, and customer satisfaction. Apple has proven to the world how much of an excellent leader they are in the technology industry.
Apple will continue to grow and create new products and continue to surprise it’s customers and competitors with high quality technology. Apple has recently introduced a new product, the Apple Vision Pro. Which is a high end display glasses-monitor. This product was made to target customers who have an interest in professional film making, graphic design, and also photography. Apple is the first company to launch this product and everyone in the industry is loving it.
In my opinion, Apple is the best company in terms of high technology and quality. I enjoy using my Apple products, although they are very expensive. I believe they are worth the price.


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