لخّصلي

Introduction: Fast food is popular because the food is inexpensive, convenient, and tastes good.A sample size of 30 respondents was taken among the people of Muscat region.However, fast food is often made with cheaper ingredients such as high fat meat, refined grains, and added sugar and fats, instead of nutritious ingredients such as lean proteins, whole grains, fresh fruits, and vegetables.The aim of the study is to find out how the modern society peoples are influenced by eating of fast food from outside fast Centre/restaurants.It is suggested that good housekeeping is to be kept and maintained at the time of preparation of fast food and good consumer relationship should be maintained to improve sales.This study also tends to find out the various type of factor motivates the people to eat fast food.The analysis exhibits many respondents would like to go regular restaurants to eat fast food.

Introduction:
Fast food is popular because the food is inexpensive, convenient, and tastes good. However, fast food is often made with cheaper ingredients such as high fat meat, refined grains, and added sugar and fats, instead of nutritious ingredients such as lean proteins, whole grains, fresh fruits, and vegetables. The aim of the study is to find out how the modern society peoples are influenced by eating of fast food from outside fast Centre/restaurants.

Our study aims to know the consumer preference and eating behavior of fast food in modern restaurant and fast-food center. A sample size of 30 respondents was taken among the people of Muscat region. This study also tends to find out the various type of factor motivates the people to eat fast food. The study shows that taste is the most important factor attracts the people towards fast food. The analysis exhibits many respondents would like to go regular restaurants to eat fast food. Evening is the most convenient time to take fast from outside and eating of fast-food culture goes on an increasing trend in the modern society. It is suggested that good housekeeping is to be kept and maintained at the time of preparation of fast food and good consumer relationship should be maintained to improve sales.