"Gender studies have developed differently, achieving the greatest influence in North America; the ,,era of feminism" that began in the late 1960s and affected academic and public life as well as ,,high" and popular culture has been instrumental in shaping th e  historical  and scholarly  context  of  its  generation.(C) 2013 ACADEMY PUBLISHER
Gender as an analytical category continues to motivate researchers in many areas.The term  gender  was  often  understood  to  be  the  basis  of  women"s  subordination  in  public  and  private  life. Women  are supposed to  be the second class in the household as well as in the workplace, everywhere from the pink-collar ghettos of  the  corporations,  via  images  of  women  in  the  media  to  government  or  educational  agencies  establishing  policies affecting  women. Activities  criticizing  the  gendered  aspects  of  everyday  life  kept  the  issue  in  the  public  eye;  interest and  support  were  galvanized  by  media  events  such  as  the  disruption  of  the  Miss  America  Pageant  in  1968,  where the trappings of stereotypical femininity-dish-cloths, steno pads, girdles and bras-were thrown into a ,,Freedom Trash Can" (Morgan, 1968, p. 62-67).Many publishers and journals now adhere to guidelines to avoid gender stereotyping and gender prejudiced language use.New York: Harper&Row Publishers, Inc.(1968).(1980).