Sci.Int.(Lahore),27(2),1551-1558,2015 ISSN 1013-5316; CODEN: SINTE 8 1551 ROLE OF INNOVATION IN ORGANIZATION MANAGEMENT SUCCESS Hamid Saremi Department of Accounting, Quchan Branch, Islamic Azad University, Quchan, Iran Email: hadi_sarem@yahoo.com ABSTRACT : The sense of innovation is manifested creativity and has been practiced , in other words, the innovation means creative thinking, innovation, namely is providing new product, process or service to market , innovation is utilization of mental abilities to create a new idea or a concept.Coombs et al, in 1998"defined "Implementation organization, if the employees with creative and thinking of Knowledge Management for Innovation" as something that owner for organization Excellence assist the organization of "directly involved in the development and application of thought and innovation participation will be resolved in faster knowledge." These authors observed, identify and determined ! comfortable of organization's issues types. Thought and these tools with observing some R & D departments of innovation participation cause for the synergistic and several companies. It is accordingly proposed that innovation innovation thinking of each of employees in organization. management is reviewed holistic approach. Freeman & The Development necessity of this thinking is culture whistles in 1997, include all activities that were encouraging making, reform of organizational and management culture in the commercialization of new technologies also integrated in organization. Barriers such as lack of motivation and lack of the innovation process [9]. trust, teamwork, lack of attention to employee feedback, Innovation does not necessarily mean applying the latest critiques non-conservative work ! autocratic management are technologies; but the company's focus are more on ways of considered as important obstacles of creative and thinking thinking and finding creative solutions within the company to participation. Reengineering of organizational culture, address the issue of technology. Hence the innovation Training and culture making, management systems re- management techniques can be seen as a set of tools, engineering including the recommendation system, techniques and methodologies to help companies to be strengthening teamwork and appreciation of the creative coordinated with the various conditions and eliminate the employees, are of the most innovative participatory challenges associated with the market with strategic methods. approaches to the development of culture in the organization Development and growth of these techniques are result in [2]. new ways of thinking. This growth is not necessarily due to Creation Group technological reasons, but rather the company's capacity to The best solution to have is to have lots of ideas. After group use knowledge to promote trade in and use of knowledge to idea processing i.e. To collect lot of idea from group of improve relations with external actors, it depends. This is true people in a short time. This method hase been established in relation to small and large companies, innovation for based on individual creative thinking habits that makes a business survival in today's competitive and changing market, network of thinking and its other advantage is lack of quick it is vital. decisions making about the ideas accuracy, and it emphasis more on quantity of ideas and In this method employees in March-April 1556 ISSN 1013-5316; CODEN: SINTE 8 Sci.Int.(Lahore),27(2),1551-1558,2015 addition to raising their own ideas, assist others in improving 2 - Not Accepting Criticism and intolerance of their idea or combine ideas to achieve a better idea [7]. contradiction in the system: if managers do not accept any critical mass, so any attempt to achieve the consensus The necessary actions for work creativity and innovation agreement will be useless. Rejection or intolerance of tastes group Selection of creative people: According to the features that incredible and odds never lead a system to innovation and creative people were introduced, they can be selected [2]. creative thinking group. Encouragement and Synergy of Creative Team: The 3 -Conservative and Authoritarian Management: If Top synergy helps to the built others' ideas and fertilizes them. If and even middle Managers be among pro-status quo and many of the ideas in the mind of another be transferred and oppose any changes and developments, and on other hand is planted in mind of others, it sprouts better than the mind that essentially despotic thinking rulers on organization does not. has been grown. Intercepted of a creative thinking, group. Team Training: Developing an innovative organization with Innovations facilitate circumstance in organization: a culture of creative group requires trained manpower and 1). Suitable Structure and organization suitable with purposes these training should be in the area of techniques and thinking (machinery and biological construction or organic is skills such as analysis, imagination, evaluation, mentality appropriate to innovation and creativity performance circumstance. 2) Quick coordination with changing environmental Information in the areas of innovation: giving employees conditions (enabling the flexibility and freedom of action the opportunity to discuss the importance of new ideas to for members of parallel connections. Conducted affairs at improve products, processes and reduce costs to speak. It the concern level, commitment to task objectives. should also be clear criteria for the selection of ideas and Flattening of the organizational pyramid, close job and creative individuals and creative groups to properly honor career relationships and technical cooperation, and comes Innovative and creative groups to be properly support employees , practical communication Overall celebrated. command and responsibility for the information and not a referendum) Principles of Management for innovation: Management principles for innovation involves three main 3) Support and encourage people with creative ideas, the principles as follows[3] ability to synchronize with the external changing 1 - Separating people from each other, with the Sorting environment, culture, creativity and innovation individuals together management, creating the core of research and 2 - Monitoring and reminding innovation. 3 - Rewarding those who play multiple roles. 4) Set the specified purposes and to ensure they give members freedom. Conditions to Create the Creativity and Innovation: 1 - Creative Space: 5) Value for creative and diligent people (perfect for Management must always be ready to hear new ideas from rewarding creativity). everyone in the organization. In fact organization should 6) Stimulating creativity in the creation of space and always looks for these type thoughts. Talent management system ready to hear your ideas and suggestions Application is an effective tool in the organization. The 7) to give employees time for creativity. Managers can properly predispose to develop skills by using 8). Recommendation system in the run. this tool, you may encounter a lot of talented individuals you 9). Units for creativity in your organization who are involved in the organization but they cannot produce Innovation is known to fuel organizational growth, to drive significant results. This issue occurs due to the lack of future success, and is the engine that allows businesses to suitable talent management system [2]. sustain their viability in a global economy. Both managers 2. - Time Giving For Creativity: Institutions for this and researchers regard innovation as a 'life-and-death matter purpose can provide certain conditions for employees. for a firm', in which the constant need of fighting for survival 3. Recommendations System Establishment: One of and the threat of competition encourage firms to innovate. encouraging creativity methods is to establish a Business and management research clearly indicate that recommendation system , thus in this way a method will be organizations with innovative capacity can respond to available for providing recommendations. environmental change quicker and can perform better than 4. To create a Special Unit of Creativity: Sometimes the non-innovative organizations. Innovation cannot be external certain groups of employees are hired for innovation and to the organization. For companies to succeed by innovation, creativity and in some organizations, this group is called it's not enough to come up with great ideas that can change research and development unit. Such units spend their time or your market. The organization as a whole must be ready to services to find new ideas for producing products, absorb innovation [13] technologies, and some time do more research. Role of Innovation in Organization Management Success Innovation is known to fuel organizational growth, to drive Barriers of group thinking and Creativity in organization 1 - Lack of motivation and lack of confidence: This issue is future success, and is the engine that allows businesses to most important factor in non-developing of non-participation sustain their viability in a global economy. Both managers culture. If there do not be an incentive to participate in a and researchers regard innovation as a 'life-and-death matter working group for providing different ideas and subsequent for a firm', in which the constant need of fighting for survival lack of confidence in the continuation is aggravating of this and the threat of competition encourage firms to innovate. situation. Business and management research clearly indicate that March-April Sci.Int.(Lahore),27(2),1551-1558,2015 ISSN 1013-5316; CODEN: SINTE 8 1557 organizations with innovative capacity can respond to 9.CONCLUSION environmental change quicker and can perform better than In sum, innovation provides organizations a competitive non-innovative organizations. Innovation cannot be external edge, which makes embedding innovation so important. A to the organization. For companies to succeed by innovation, few areas to consider are: ensure that a well-defined it's not enough to come up with great ideas that can change innovation process exists, create the conditions that support a your market. The organization as a whole must be ready to climate for innovation, and build capability so that employees absorb innovation. Organizational success can only be possess the skills and behaviors essential for innovation. achieved by adopting innovative measures in all the diverse Innovation is not a quick-fix solution to the problems of an facets of business. This can only be done with successful organization. While it is true, that organizations need to partnering between the various innovate to remain current and profitable, building an Stakeholders and especially the management and the innovation process requires time, commitment and workforce. Indoor innovation as well as incremental shifts in the culture. Leaders need to be genuine Outdoor innovation should be practiced. Both management in their attempts at driving innovation at all levels and be and the employees are like two strands of a DNA structure, conscious of how their own behaviors and actions shape and and they have an equivalent role and responsibility in influence innovation. organizational success. These two strands have a very Knowledge-based economy is the economy that is totally intimate relationship, they are closely entwined and there based on production, distribution and use of knowledge... In exists a solemn [3]. such economies, there are broad links among involved factors Bonding between the roles that they play. It is essential that and the vast amount of knowledge is used in all economic initiative taken and efforts made by one is fully supported by activities we now pass from the knowledge-based economy the other. The companies that have done the best over the to a knowledge economy - stimulating, it means that long haul are those who are the most creative and innovative. knowledge in our economy is considered more as the driving These organizations don't copy what others do; instead, they engine. Innovation management theory evolution can be may use innovative ideas from others as a springboard to described by appealing to the growing importance of the come up with a unique application, product, or service for social element of innovation explanation (formerly) it was themselves. They tend to distance themselves from the only on the basis of tangible capital. The initial ideas was that competition rather than compete with them. If they see innovation forms by research oriented technology -theory) another company copying what they do, they create and irregular interactions between firms and employees something new and better. In other words, they are able to (theory of technological networks). Now we find that leverage their creativity and their innovative capabilities to knowledge has a more fundamental role in creating and attain long-term success. encouraging innovation. The increasing importance of Implementing Innovation in Organizations Innovation is k knowledge as a factor of production and the determinants of nown to fuel organizational growth, to drive future succe innovation can be explained by the permanent accumulation ss, and is the engine that allows businesses to sustain th of technical knowledge over time or using communication technology make knowledge assessable quickly in all over eir viability in a global economy. Both --and-- the world, Innovation management techniques are very which the constant need of fighting for survival and the effective in increasing competition. These techniques can be threat of competition encourage firms to innovate. Busi considered as a set of tools, techniques and methodologies ness and management research clearly indicates that orga that support the innovation process in organizations and with nizations with innovative capacity can respond to environ a systematic approach help to them (companies) to take mental change quicker and can perform better than non-- forward new challenges of the market. This study showed innovative organizations. Optimal organizational innovatio that the correct use of innovation management techniques n requires translating a business strategy into an overall increases the company's capabilities in introduction of organizational strategy, with proper mechanisms to ensur appropriate technologies in the area of goods and processes e successful innovation performance when introducing ne and facilitate the necessary changes in the organization. But w commercialized products to the market. For impleme most of the organizations do not have an appropriate nting innovation in the organization, individuals in all le innovation culture to initiate changes and most employees vels should be encouraged by top managers to think ind and managers sometimes show strong resistance against this ependently and creatively, and share their personal knowl matter. Also most of small and medium enterprises are edge with others. To innovate, companies need to ensure missing of qualified employees in the area of these a culture that supports new ideas and encourages new techniques and lacking of knowledge within an enterprise efforts on optimal execution. Furthermore, the importance regarding to the techniques and their use. of innovation to organizational survival and longevity is evidenced by innovation, or a derivative of it, appearing as a REFERENCE core value or as a part of company vision and mission 1. Aghai Fyshany, Timur, "Creativity and Innovation in statements.Briefly "The management principles for innovation are as follows: separating people from one another, assembling people together, monitoring and alerting and finally to reward those who play multiple roles. The innovation means manifested creativity and has been practiced. Innovation in Management changes their goal setting manner and their performance in order to improve their performance. In this article while describing the concept of innovation it has been proceeding to its various dimensions in the theoretical point of view considering the highly competitive in global markets, rapid globalization and quick growth technology it can be said that the innovation considered as a unavoidable necessity for each organization This paper studies the concepts and principles of innovation and creativity and provides the difference meaning of innovation and then the innovation issue and its relation with creativity will be explained and its role on success of business' management is discussed. Key words: Innovation, Creativity, Organization, Management, Improvement Given the highly competitive global markets, rapid 1.INTRODUCTION With increasing advances in knowledge and technology and globalization and technology can be said innovation the massive flow of information and technology, our society considered as an unavoidable essential for every organization , Therefore, companies should not only be , today requires learning skills that help to keep pace and go seeking to explore new opportunities in order to achieve ahead along with the development of science and technology .The goal should be nurture people to be able to creative success in market and consistency in competitive privilege thought encounter a problem and could solve them. So that but also they focus on market and products development , people are able to communicate well with each other and with since the dynamics and change are most important make of use from the collective knowledge and generate new characteristics of today's modern enterprises , So the retune and survival of companies are realized when they improve ideas solve the problems [10]. and develop themselves . Nowadays our people need to be thought innovation training that walk towards a prosperous society people with With political, economic, social and Synchronously creating new ideas. Increasing growth of information, cause environmental changes. which everybody has the experience and knowledge of the business that other may have the opportunity to determine it. Its realization is difficult matter and it can be achieved only So to information processing contains knowledge and with new ideas and accepting and upbringing innovative and experience of the people in today's world is one of the secrets creativity talents. If there not be necessary innovation to of success. contrast with environmental changes and also mentality with No one is capable of real information of everybody that is needed complexity to solve problems in companies the hided in his mind, this information when move on because of productivity of firms will be wasted and the organization is the strong incentives to leave it out of mind. At this stage, eliminated of the competition area. The innovation process people are sensitive to each other's fate and try to grow is risky, but companies with identifying innovation stimulus together, and finally causes the flow of knowledge and respond to challenges, therefore managers need to assessment experiences between them is now the same will be underlying the constantly changing business environment to make in innovation and creativity. One of the effective factors their decision making properly. involved in innovation in a community is bias making among 2.Innovation concept humans for creating a culture in which everyone is trying to The word innovation means invention, notation and grow other and help society advancement by influencing on modernity and in managerial and organizational term is the each other. process that leads to something new. Innovation is the Innovation is a key concept that is remembered as business application of better solutions that meet new requirements, gains today in 21th Organizations, large and small, did unarticulated needs, or existing market needs. This is for reevaluation their products, services and operations accomplished through more effective products, have to create a culture of innovation. This reviewing processes, services, technologies, or ideas that are readily organizational objectives will be done, because up berining available to markets, governments and society. The term of innovation within the organization, is the best guarantee innovation can be defined as something original and, as that an organization is able to quickly go in peripheral consequence, new that "breaks into" the market or society.Amir Hosini "Creativity and Innovation (Fundamental, ensure innovation is fully embraced within organizations nd Principles, Techniques)"2edn.Aref Kamel Pub, 2005, [16]. Tehran, Iran. March-April 1558 ISSN 1013-5316; CODEN: SINTE 8 Sci.Int.(Lahore),27(2),1551-1558,2015 3. Arabi Mohamad&Mosavi Sayed"Knowledge 11.A definition of the term, in line with these have guarantee) for long-term viability and sustainability of aspects, would be the following: "An innovation is something the knowledge economy is the current driver. March-April 1552 ISSN 1013-5316; CODEN: SINTE 8 Sci.Int.(Lahore),27(2),1551-1558,2015 original, new, and important--in whatever field--that breaks The process of innovation is often compared to the process of in to (or obtains a foothold in) a market or society"[6] evolution as it is fundamentally a dynamic process of While something novel is often described as an innovation, in improvement and adaptation which strengthens organizations' economics, management science, and other fields of practice ability to survive and thrive.Mazad Sadri Afshari, Mazda, "Six Thinking Hats for http://innovation.govspace.gov.au/tools/innovation-roles Thinking ", 1st Edn. Anzali Pub. , 2000, Tehran, Iran. http://www.ttmp.com/assets/Uploads/Innovation- 9. Mir Miran Syed Jalil," Creativity and Innovation Roles.pdf st (individual, group, organization), 1edn.Organizations", Tadbir Journal, No.141, 2004. 7. Khodadad Hussein, Seyd Hamid, "innovation in http://www.itif.org/events/role-innovation-and- organizations: concept, types and processes" quarterly technology-driving-government-productivity Journal of Economics & Management, No. 42, 2005, http://press.princeton.edu/chapters/s9221.pdf Tehran, Iran.Hussein, Afzal al-Sadat "The Nature of Creativity and Entrepreneurship" Entrepreneurship Center, Tehran th nd ways of fostering it" 4ed., Astan Quds Razavi pub., University Press, 2edition, 2005, Iran. 2000, Mashhad, Iran. 14. Samad Aghai Jalil "Individual & Group Creativity 6.Khamesh Abas&Jalali Fatemeh" Measurement of Techniques", 1st Edn. Training Center for Public innovation capability levels in the steel industry, Management Pub. 2002, Tehran, Iran. International Conference of Management, 15. Soltani Iraj" Innovation Enhancement Solutions in Challenges&Solutions, Tehran, Iran, 20013.Rezaei, Kamran," Foundations of QFD, Customer- rd Management Strategic Pattern for premonition of Focused Approach, 3 Edition, Anta Pub., 2005, Research Institutes'Performance,Research& Planning Tehran, Iran. quarterly Journal, No.51,2009,Iran. 12. Rezayan Ali& Porezat Ali Asghar"preniceiples of 4.It can be indicated in the field of technological March-April Sci.Int.(Lahore),27(2),1551-1558,2015 ISSN 1013-5316; CODEN: SINTE 8 1555 innovation, innovation in business models and new ways of Innovation management techniques are widely associated organizing works, innovation in design or marketing.Fani Mohammad Reza" The plays for managing organization and management, Samat Pub., 2010, creativity" 1st edn. Eiz Iran Institute Pub. , 2009, Tehran, iran Tehran, Iran. 13. Samad Aghai Jalil "Creative, Essence of 5.This 3.Innovation process March-April Sci.Int.(Lahore),27(2),1551-1558,2015 ISSN 1013-5316; CODEN: SINTE 8 1553 method still applies to some products with long life cycles If organizations wish to be effective in later periods and to and few opportunities for innovation [15].Innovation in fields of formulation renewal, to sell and earn a suitable income, For innovation in inclusive further combine of current parts to deliver new organizations, it is not enough just to have a creative and products, but different technologies, but it is different from innovative managers and employees because of creative the appeal of making technology and a new combination will thought and innovation in a bureaucratic organization with, be obtained from available material. specified, but rather is defined by the following: The successful exploitation of new ideas is crucial to a 1) A process or to be more precise a process of problem business being able to improve its processes, bring new and solving, improved products and services to market, increase its 2) An interactive process in business relationships with efficiency and, most importantly, improve its profitability.Due to factors such as globalization and Generally the application and usage of innovation can be outsourcing, there is an increased push to improve efficiency classified as follows: and effectiveness of organizations.March-April 1554 ISSN 1013-5316; CODEN: SINTE 8 Sci.Int.(Lahore),27(2),1551-1558,2015 Innovation in packaging expenses is less as compared to administrative tasks are also implicated.Rather than clearly defined stages, these are broad capture new sources of raw materials and facilities , and new and overlapping phases through which many innovations ways of organizing business.achieve competitive Advantages on competitors by Consumer expectations also drive the amount of innovation production process rapidly and manufacturing increasing in in the market. E) New skills of speech technology innovation: the rapid Impact of Individual creativity on an organization development of new technologies has prompted the company One of the most successful methods available to to maintain its competitive position assess the most organizations in order to further innovation and creativity is appropriate technology and operate them., 2005 Gohar http://www.humanitarianinnovation.org/innovation/proc Pub., Tehran, Iran.Despite its complexity and and analysis it is generally considered a process that brings unpredictability, a successful innovation process is usually together various novel ideas in a way that they have an seen as proactive rather than reactive, and can be said to impact on society.Recognition of a specific problem, challenge, or the use of a better and, as a result, novel idea or method, opportunity to be seized, in relation to the provision of whereas invention refers more directly to the creation of the humanitarian aid.Implementation of an innovation to produce real success for competitive advantage of companies and believe examples of changed practice, testing the innovation to that innovation in organizational 'perception means new see how it compares to existing solutions.His work useful for tracing the progress of innovations, but it should included of five specific cases i.e.: introduction of new not be taken to suggest that all innovations are linear products, new production methods, identify new markets, processes.There is no set path development .Today, innovative concept has not been for innovation, and most innovation processes feature adapted from the results of individual studies were not moments of serendipity, randomness and good or bad fortune.cause a change in the amount of purchasing or using of So continue and sustain of life in the organizations are subject product in duration of time and opening new market on it, to the organization's innovation and in long-term follows better packaging leads to storing quality improvement and success for the organization.Being able to recognize and work through these So knowledge does not produce only in universities and factors will help you to create an innovative culture in your research centers, but it will be formed in diverse areas of the organization and help you to make your business successful economy that more important of all it can be indicated [12].them, rather than have a manger who immediately says 'no' Papadyvk & Cho have studied the knowledge producing and based on past experiences or because an idea isn't directly in innovation with specifically systems approach in 2006 and line with the business' regular operations.Modern management should buckle by effective ways to generate new ideas and managers need to putting people to constant challenge at the helm of all look at the potential benefits that come as a result of investing operations, and (administrators) should understand that an in innovation.Challenges of the knowledge economy - new stimulus can be categorized into the following groups: Impact of Knowledge Management on Innovation The increasing importance of knowledge as a driver of A) Market New Features: The market is constantly changing.Schumpeter defined the concept of innovation for first time, in 1934, He believed that there is link between economic The different grants types awarded by the HIF focus on development and innovation and introduced it as new different stages in this process.Competition has increased by different issues: learning by using, learning by doing as a result of wider access to new technologies and the or learning during cleavage, increased trading and knowledge-sharing opportunities 4) It is a process that involves the exchange of explicit and offered by the Internet.Organizational process- In this method innovation, than good products to survive; they require innovative creation ceases to do work optimally.Restructuring Technology requires the import of raw material Breakthroughs in medicine and technology have significantly or equipments from other area of industry for manufacturing improved living standards around the world.management challenges need to be considered: Generally, innovation is also seen to be too expensive for A) Managing the human and the individual merits in a small businesses to get involved in. However, there are cost strategic vision. C) Establish consistent and interactive organizational Organizations with the inability to implement and structures.economic has ample impact on management innovation that That is the market moves more towards global and is considered a key factor in national and regional competitors merge together.All transaction costs between companies and other actors, but market new features, needs to increase competition by this presence will be more evident when the knowledge is companies involved in the area of research and information, and B) Innovation New Types: Innovation can take various purchase decision making, innovation policies and forms. Techniques that are well-developed, standardized and C) Shareholders New Requirements of: Customers, Equity systematic methods employed are appropriate.Techniques that focus on knowledge as the most important D) A New Approach in the field of Innovation: Innovation factor in profitability, improve the competitive position of management, including all the key areas that must be companies have targeted.The organization that solely development of knowledge-based innovation management moves on the basis of plans, drawings and the constant& needs to capacity in which the technical tools of Certain behaviors, Nowadays, work has been more based on communication can be used..Creative team: Innovation Management Techniques In view of the above considerations, there is a deep Overall contribution to the organization and particularly connection between innovation management and knowledge employees' thought is essential to achieve the goals of the management.In reality, progress is iterative and frequently non-linear years, the concept of innovation has undergone enormous - some innovations might never get past the early phases, and changes.They focus on critical task of managers is to create a support system to providing quality products and simply update them to a level foster innovation.achieve goals, successfully must turn to the process of Recently, however, some trends have emerged that drive the innovation in organizations.If you can't employees in introducing and providing the appropriate compete on price, you'll need innovative products and ideas technical product.Innovation in the area of revising the formula - revised product and service innovation, in enterprises from an formulation is similar to the change in product structure organizational perspective, the real success of innovation without Physical Change in product details.Create innovative marketing metrics characteristics Change of product includes of this is necessary to help in the transfer of ideas and good products classification.One of the important issues in manager and employees in the organization, structure, designing is flexibility, which means that product is strategy, environment, technology, size and lifecycle of adjustable according to the market conditions and changes in organizations, ability control of human resources as well as consumer preferences.If an enterprise wants to respond to external commercialize new ideas are the biggest barrier to changes, a flexible organizational structure seems to be innovation.One can also and planning, as well as commitment from an organization, to increase individual and group incentives by creating a generate profitable returns from good, innovative ideas.In other Owners, consider the value of an organization with the ability words, the profitability of these methods and techniques to deliver superior and lucrative products to target market at commonly known in the market.Technical tools indicate to the knowledge and less Strict is a very vulnerable social system acquisition and use of new information and communications in this field employees can help with performance, promotion technologies.creation and use these ideas as building blocks to create new To create a superiority of competitive situation, relying on products, services, newer and better working processes.Communication tools, professionals and academics confirmed this view that including manner of business conduct, both inside and individual inventions and innovations are very effective to outside the company's environment.However, innovation still tends to receive a whole Human& organizations, Termeh publications cashmere, heap of lip service.In separate studies of researchers in the 1950s, this others might be discarded and later revived only after a concept was considered as a separate and discrete fortuitous event or different application.various actors, Marketplaces - whether local, regional, national or global - 3) A diverse learning process.This guide explains how you can make innovation a key 4) A process of mutual learning and exchange in which business process and outlines the different approaches you creates independent of actors, or an innovative system can take.to market .Innovation is use of mental abilities to create a In the past, many organizations have been able to survive new thought or concept .One of the most challenging and even with very limited amounts of innovation.Institutional Innovation - This Innovation led to the Innovation in your business can also be driven by the amount creation of new markets and grants to company a of innovation your competitors are doing.It is difficult enterprise should do a heavy and continuous investment on to compete if your products are seen as obsolete or out of employees' skills and equipment to achieve such position.In a broader sense, innovation is important to the The features like power, durability and flexibility, in advancement of society around the world.Innovation has each new product that is fundamentally different with also led to significant improvements in the way businesses application development of new product or reformulation.Mara Volakis Innovation in product labels, create a desire to buy a has studied organizational innovation based on, product, and particular product.conclusion that innovation and knowledge production are produced in result of a variety of activities that most of these 6.Barriers to Innovation There are a number of factors that prevent innovation from activities are outside the formal process area of research [4].important of enterprises' assets is Knowledge Workers and th There are also managers who listen to ideas but are reluctant their productivity in the 21 century's.knowledge-based organizations (KIOs) either are providing Managers are also guilty of shooting down ideas before they services or producers enterprises with high technology must are given a chance.aspects of innovation (process, product, radical, fundamental Time and resources are also significant barriers to innovation.work that there is insufficient time and incentive to generate Management of innovation requires a fundamental change in new ideas.In addition, the technologies will competitiveness in the knowledge economy - globalization be more complex day to day, commodities cycle (useful life driving . Involvement and presence of knowledge and in the of products) is being reducing and the position of knowledge, field innovation will be realized to some extent by reducing as a constitutional matter, become stronger every day.In the research on those techniques that are Innovation also can be in area of finding new applications consistent with the following parameters focus: and new markets for available goods and services.http://ftp.iza.org/dp7671.pdf 8.One of the great challenges and responsibilities of managers is to create a support system for fostering innovation.Fostering nurture of culture of innovation One usually associates to new phenomena that are important is also the best guarantee (although that anything does not in some way.Invention of a creative solution, or novel idea, which Innovation differs from improvement in that innovation refers helps address a problem or size an opportunity.creating the right business environment to develop your Innovation means is creativity manifest and reached to action ideas.processes and management that can drive down costs and Innovation in manufacturing process causes that company to improve productivity.Essentially, customers won't organization is responsible for them or improve the accept mediocrity because they know they can always go organizational products and services.Innovation in Innovation is important as it is one of the primary ways to service delivery requires the development of expertise of differentiate your product from the competition.Innovation based on product performance that many businesses survive by copying and adapting the development -When it comes to innovation in product innovations of others, and can benefit from your hard work.To learning during production or doing work or learning at The most common barrier to innovation in organizations is a time of using production in the current economy, mainly leader or manager that is not open to new ideas.This growth should be done through productivity increase and negatively impacts the team by discouraging creative increase of knowledge work and this efficiency increase is thoughts.When ideas are generated, they are not taken any the strategic understanding of organization in comparison further due to the potential risks associated with developing with traditional and mechanical management then following the idea.People have different tendencies, different habits boundaries or guidelines can help focus their efforts and and different professional background.In this research The capacity of an organization to implement a management techniques were studied as part of the process of knowledge innovation depends on the success of that company in facing innovation brought to account.include some or all of five key elements; [14] Innovation differs from invention in that innovation refers to 1.Rahi and colleagues state innovation as a main factor to the 4.In other words innovation is result related to scale and leading to wider adoption outside the original products, processes and services.Live and Yu also expressed that the innovation is a new products or services, new technology process and new structure or executive plan.Customers are used to products that continually flexibility capabilities from product to product.Application of Innovation in Enterprises in and product labels Innovation is a multidimensional adventure.If we review the other Innovation Researches cost but does not create long- innovation with systematic approach, we reached to the term competitive advantage for the company.Just because evaluated the role of the market, architectural and something hasn't been done before doesn't necessarily make it construction of knowledge and....or developmental), did a comparison between the two Employees are often so busy with just doing their regular processes simultaneously (Science and Innovation).B) Teamwork and networking with internal and external Whilst people require freedom to be creative, some partners.Without structures in focus on building an integrated network of formal and place, the wrong ideas are be prioritized and time and informal relationships, both within and outside the company.That is, there is a lot of talk about the nd 2Edit.2000, Tehran, Iran.product and services providing in various working areas of 5.have also stated that the innovation is reception the ideas that can be as a system, policy, programs and tool for process of production and service.It also outlines the help and support available to process in other words, innovation is creativity though.Product or service Innovation-- In this way also with more informed and have more options in terms of what they innovation can determine new products or services that the buy and who they buy it from.Being first to technological superiority over competitors.Innovation based on technology structure - provide people with opportunities to improve their lives.Researches show 24% of product sale will process implementation innovations.the majority of researches in area of innovation focus on 7.Innovation in Design - many companies overlooks ineffective.Packaging innovation - packaging changes typically innovation [11].Increasingly to take them any further, resulting in lost opportunities.Management should motivate them to achieve outcomes.It takes careful management increasing against destructive innovation.Techniques that are freely available on the market and 1.Grow profits, 2.Income productivity have not been under any license or copyright.markets, persist.Development of an innovation by creating practical, the same thing better.actionable plans and guidelines.Diffusion of successful innovations - taking them to organization .Jimenez and his colleagues setting.This five stage process is combination of wealth productive resources.innovative businesses.Innovation is namely new product, process and services in Why is Innovation Important?that maintains their competitiveness in the market.And in the long market with a new product can provide you with a significant run will lead to their sovereignty in the market.However, when investing in innovation, keep in mind 4.innovative products can increase the standard of living and 5.operate and has closed the gaps between different markets.In addition to having a creative and innovative innovation through design.culture and owners power of innovation should support of 9.strategic vision in terms of innovation.occurring.2.3.6..