Toto is a leading Japanese manufacturer of bathroom ceramic ware, with annual worldwide sales of around $5 bn. One of its best-selling ranges is the Washlet lavatory, priced at up to $5,000 and used in most Japanese homes.Although Toto claims that its Washlet toilet uses less water than the average model, one factor that may delay its penetration into Europe is its need for an electrical socket for installation, as these are prohibited in bathrooms by most European building regulations.