Globalization and customization are Companies frequently need to balance two competing concepts.Saudi Aramco, for example, has been analyzing a strategy for growing its activities into over 50 different countries over the next 10-20 years, with the ultimate objective of becoming a fully integrated, truly international oil and chemicals corporation.For example, the firm has broken into the petrochemicals market and created joint ventures with local partners, helping it to develop a variety of petrochemical products tailored to the unique needs of different regions.Globalization refers to the expanding integration of countries, cultures, and economy around the world.Saudi Aramco also understood the advantages of customization to satisfy demands from local markets.