What are the components of Maslow's pyramid in marketing?It gives him a feeling of satisfaction and happiness, such as participating in charitable activities, traveling around the world, etc.Because a person buys a modern and expensive car compared to other cars, only because he feels that buying this product gives him more self-esteem.[6]

Self-actualization
It is the last level of the pyramid and its head, in which the individual finishes meeting all the previous requirements of self-respect, building relationships, belonging, and love, and meeting the requirements for safety and security in addition to the instinctive requirements of a person.Regarding products that provide safety and security for the consumer, such as cars, the consumer at this stage searches for a car in which he feels safe and has a greater ability to withstand shocks, etc.The customer feels a sense of belonging to the company as if he is part of it, or that this product represents a reward for what customers do. [5]

Appreciation
It is the fourth level in the pyramid, through which the individual seeks self-respect and the respect and appreciation of others.It is fueled by independence, freedom, status, success and self-confidence, in which everything that the consumer thinks will achieve self-respect is marketed, and famous brands of cars or jewelry stand out here, so there is no real need.Maslow's pyramid consists of the following:

Physiological needs
They are the necessary needs for human survival.Requirements.[6]