First, The Information Effect, Outcome in which relevant information is spread by firms or individuals to other members of the social network.One way that companies can extend their network effects is by paying to followers to write posts about or upload pictures with their products.First it describes how information is exchanged to network participants through back-and-forth communications in an active and effective way.Fifth, The Timeliness Effect; Firms must engage with the customer at the right place and time.second.