E-commerce Design and User Experience (UX)
03.software agent can be used in e-commerce to support
tasks such as comparing prices, monitoring activities and working as an
assistant .(consist of a product database, directory & search
capabilities & a presentation function). the backbone
of most e-selling sites. E-Marketspace
Merchant Solutions: Electronic Catalogs, Search Engines,
and Shopping Carts
Classification of electronic catalogs
1- The dynamics of the information presentation:
o Static catalogs; information is presented in text & static picture
o dynamic catalogs; information is presented in motion pictures. 2- The degree of customization
o standard catalog; merchants offer the same catalog to any
customer. o customized catalog; content, pricing, & display are tailored to
the characteristics of specific customers. 3- Integration with business processes
E-Marketspace
Merchant Solutions: Electronic Catalogs, Search Engines,
and Shopping Carts
2. Search engine
A computer program that can access a database of Internet
resources, search for specific information or keywords, and
report the results (e.g., requests for product information or
pricing).(amazon.com, choicemall.com, shop4.vcomshop.com,
spree.com) Public portals (yahoo.com, msn.com)
- Specialized e-stores/e-malls: These sell only one or a few
types of products.(1800flowers.com, fashionmall.com)
- Regional versus global e-stores: some stores , such as e-
grocers or sellers of heavy furniture, serve customers that
live nearby.Lo-fi Wireframe
E-commerce Design and User Experience (UX)
E-commerce Design and User Experience (UX)
E-commerce Design and User Experience (UX)
E-commerce Website
Development
E-Marketspace: DIGITAL MARKETS
E-Marketplaces: is a virtual marketplace in
which sellers and buyers meet and conduct
different types of transactions.A single point of access through a Web
browser to critical business information
located inside and/or outside an
organization
E-Marketspace
Customer Interaction Mechanisms: Storefronts, Malls, &Portals
Major types of portals
o Commercial (public) portals:
(ex: yahoo.com, AOL.com)
o Corporate portals:
provide organized access to rich content within
relatively narrow corporate & partner's
communities)
o Publishing portal:
these portals are intended for communities with
specific interests.o Online marketplaces are platforms that
facilitate e-commerce transactions
between buyers and sellers, enabling
buyers to showcase their products and
reach a larger audience.E-Marketspace
Customer Interaction Mechanisms: Storefronts, Malls, &Portals
Web (Information)portal:
A portal is a mechanism that is used in e-
marketplaces, & other types of EC. With the
growing use of intranets, & internet, many org.Blog
o Blogs are essentially groupings of articles or posts
on a variety of topics that are all related to
business.E-Marketspace
E-Marketplaces: Mechanisms, Tools, and Impacts of E-commerce
o Electronic storefronts
A single company's Web site where products and services are sold.Sidebar
o Often websites will use a sidebar, or a horizontal
bar typically on the right side of screens that
contain more links or information.o Typically, sidebars contain links to other content on
site, a way to sign up to newsletter, and
advertisements.While blogs
can stand on their own, they also can be added
as an additional part of an existing website,
functioning as a marketing asset for company.E-Marketspace
Customer Interaction Mechanisms: Storefronts, Malls, &Portals
Types of e-stores and e-malls
- General e-stores/e-malls: Sell all types of products.E-Marketspace
Merchant Solutions: Electronic Catalogs, Search Engines,
and Shopping Carts
3.The software program of an electronic shopping cart
o allows customers to select items,
o review what has been selected,
o make changes and then finalize the list.o Often website footers also contain basic contact information, enabling users to reach out or find
physical storefront.o Typically logos can be found in the top left hand
corner of the website header and are usually clickable
to help visitors return to the site's homepage.o Footers also might include a social bar that contains small but recognizable icons that lead users to
social media pages.E-commerce Design and User Experience (UX)
Advanced parts of a website:
1.CTAs are typically displayed on buttons and
contain actionable words like "Start now" or
"Buy yours".A sidebar is
meant to act as another navigation facet of site,
enabling visitors to find information that is
important, but less critical than the information in
header.By covering a variety of topics in
depth, blogs can provide the answers to many questions that people search for
on Google.o These platforms are popular among
customers because of their wide selection
of products and services from different
sellers and providers all around the globe.Website content
o All sites contain content.Logo
2.Sidebar
4.3.