Bulk email phishing is the most common type of phishing attack.A scammer creates an email message that appears to come from a large, well-known legitimate business or organization, like a national or global bank, a large online retailer, the makers of a popular software application or app.The subject line addresses a topic that the impersonated sender might credibly address, and that appeals to strong emotions--fear, greed, curiosity, a sense of urgency or time pressure--to get the recipient's attention.They typically include the impersonated sender's logo in the email, masking the 'from' email address to include the impersonated sender's domain name.