iii. Competitiveness Drivers
There have been continual shifts in the location of the most significant apparel exporters, as well as
their main end markets since the industry began to globalize (Gereffi & Frederick, 2010a; Gereffi &
Memedovic, 2003; Whitfield et al., 2020). There are multiple factors that contribute to country
competitiveness within different stages of this chain, from trade policy and labor availability to
connectivity and government investment policy. The relative importance of these factors has shifted
over time as the industry’s global production model has matured and the international trade policy
framework has evolved.
Within the apparel production segments of the chain, competitiveness during the early stages of
globalization depended primarily on a combination of trade policy and low labor costs. Today, these
factors are closely linked to the capabilities buyers seek in their suppliers: cost; quality, lead time,
flexibility and reliability, including access to inputs, full package services, wide range of production

skills and social and environmental compliance (Lopez-Acevedo & Robertson, 2016).
● Tariff free market access: Trade policy has, and continues to be, a significant factor to
competitiveness of countries with relatively small labor pools. Major markets continue to
place tariffs on imports of both apparel and textiles, providing preferential access to select
countries/groups of countries. In the US, the average import tariff on textiles and clothing
products for a most favored nation (MFN) is 8.83% (2019) (WITS, 2021). It is important for
apparel exporters in particular to have tariff free entry of exported apparel into key markets,
but also the inflow of textiles inputs for production (Frederick, 2016; IDB, 2021a;
Lopez-Acevedo & Robertson, 2016).
● Labor costs: Along with textiles inputs, labor costs are the largest cost factor in apparel
production. The industry has steadily relocated around the world to lower cost locations,first
to Mexico, then to China, followed by Vietnam and Bangladesh (Lopez-Acevedo & Robertson,
2016). Today, this has shifted to even lower labor cost locations such as Cambodia and
Ethiopia. Nonetheless, many global buyers suggest that sub-Saharan Africa is the “last
frontier for low cost production” (Whitfield et al., 2020, p. 1019), indicating that the search for
the lowest cost labor is reaching its limits.
● Labor skills: While apparel production, in general, is a relatively low-skilled job that draws
heavily on under-educated workers, the skills of this labor are essential for the production of
quality garments (Fernandez-Stark et al., 2011b). The broader the labor capabilities available
to manufacture a diverse range of products, the more competitive the location as buyers can
consolidate vendor operations, allowing them to reduce transaction costs (Lopez-Acevedo &
Robertson, 2016). In addition, labor productivity plays an important role in minimizing lead
time. High labor productivity in Asia has given the region competitive advantage over other
locations, even as labor prices rise.
● Infrastructure and logistics: Lead time and reliability are two key elements that global
apparel buyers consider when selecting suppliers (Lopez-Acevedo & Robertson, 2016). The
efficiency and reliability of transport and port infrastructure within a sourcing location have
significant impact on the inflow of inputs, production process and the shipment of goods to
market (Frederick & Daly, 2019; IDB, 2021a). Indeed, efficient logistics can be more important
than proximity as delays in shipping due to slow or erratic customs processes can undermine

the benefits of short distances. In addition, reliable and affordable energy is important;
electricity accounts for approximately 10-15% of the costs of an apparel producer (Paganini
& Steenbergen, 2021).
● Presence of domestic or regional textile sector and co-location of other inputs: Quick
access to affordable, quality textile inputs that qualify under yarn-forward agreements help
manufacturers to meet demands for short-lead times and offerflexible supply chain
management, and buyers to bring their products to market without facing tariffs and with
limited potential for border delays (Frederick, 2016). Nonetheless, duty free imports on
textiles to the production location are also important given the wide variety of fabrics
required (Frederick, 2016). Asia has positioned itself as the global hub for apparel, producing
all type of textiles and accessories required in the manufacture of the final product.
● Government Support: Prioritization of the industry, presence of export processing zones
(EPZ), investment incentives and training programs are amongst the key initiatives
undertaken by national governments to support industry development. These programs
signal to investors that the government is committed to the industry’s growth and help to
reduce overall bureaucratic burdens. Apparel oriented industrial policies are common
amongst exporting countries, and EPZs have become a basic requirement for participations
in the sector (Farole, 2011; Whitfield et al., 2020; Zhu & Pickles, 2014).
In addition, a large domestic market can play a key role in supporting competitiveness in the
development of branding capabilities, such as occurred in China (Frederick & Gereffi, 2011; Zhu &
Pickles, 2014) and Turkey (Fernandez-Stark et al., 2011b). Political stability is often also cited as
important (Frederick & Daly, 2019), as potential foreign buyers may be deterred from visiting new
factories due to poor safety measures. Nonetheless, there are numerous locations around the world
where the industry has continued to grow despite political unrest (e.g. Cambodia, Myanmar, and
Ethiopia).
Within the textile production segments, competitiveness is driven by access to raw materials,
economies of scale, and affordable and reliable energy sources.
● Access to raw materials: Backward linkages into raw materials provides countries with an
advantage, securing inputs and reducing trade costs. The presence of cotton and silk supply

has helped boost India’s production of textiles, while petrochemical feedstock supports the
production of man-madefibers. Pakistan has likewise benefitted from its role as a leading
global cotton producer to become an important supplier of cotton apparel products
(Frederick & Daly, 2019).
● Energy infrastructure and cost: Energy costs can account for a significant portion of
production costs, depending on the type of materials produced (ITMF, 2019). Synthetic
fabrics tend to require more energy than naturalfiber-based ones (Munasinghe, Druckman,
& Dissanayake, 2021). This requires affordable and stable energy supplies for the installation
of operations (Mihretu & Llobet, 2017).
● Labor skills: Capital intensity in textiles plants requires skilled operators and technicians to
use and maintain specialized equipment from such asfiber extruders, carders, and ring
spinners (Lopez-Acevedo & Robertson, 2016; Marketline, 2021).
● Infrastructure and logistics: The efficiency and reliability of energy, transport and port
infrastructure within a sourcing location have significant impact on the outflow of textiles to
apparel manufacturers.
● Investment incentives & stability: As a capital-intense segment of the value chain, textile
factories require significant upfront investment and are difficult to divest. This creates a
notable barrier to entry, andfirms seek out investment locations where their operations will
be considered secure for a long period. The past decade has seen numerous countries
provide incentives to overcome this barrier and encourage the development of domestic
textiles industries (Marketline, 2021).