Therefore, the move from translation as a 
text to translation as culture and politics is 
what is called a "Cultural Turn" in translation 
studies. In fact, Cultural Turn is the metaphor 
adopted by Culturally-oriented translation 
theories to refer to the analysis of translation 
in its cultural, political, and ideological 
context. 
This Cultural Turn has extended to 
incorporate a whole range of approaches from 
cultural studies and become a true indicator of 
the interdisciplinary nature of contemporary 
translation studies. As the result, cultural 
studies have taken an increasingly key interest 
in translation.