marketing and promotion
creating the destination positioning and branding selecting the most appropriate
markets and promoting the destination mounting challenges related to sustainability pandemics social instability and Rapid technological change have emphasized the need for all
tourism stakeholders to work and pull together to make their Community a good place to live and stay both for visitors and locals benefits from good destination management can include better experiences for the visitors better and stronger communities for residents
higher profitability for tourism
companies higher tax returns for local governments less strain on the local environment but as always the degree to which these benefits will be realized depends on the quality of destination leadership and
the willingness of the different
stakeholders to cooperate
this again requires knowledge about how tourism works and a realization that at the tourist destination companies are
sometimes competitors and sometimes partnersvisitor management
managing the flows impacts and behaviors of visitors to protect resources and to enhance visitor safety experiences and satisfaction five planning and research conducting the essential planning and
research needed to attain the
destination vision and tourism goals
6.product development
planning and ensuring the appropriate development of physical products and
services for the destination
7.