further constrained.For example, the Pico toddler shoe, released in Fall 2008, was one of the 
Kids category's highest volume models.During those very late days, she had no 
time to add the task of identifying and specifying EPMs, especially since these were not flagged in 
Nike's materials' databases and WT had not compiled an EPM palette.Large categories like Core and Running had some success 
negotiating price reductions based on volume, but categories that were unable to do so struggled to 
overcome margin pressures.The product team's attempt to make it the unit's first Gold 
shoe fell short when it realized specifying an EPM outer material would not only mean badly missing 
the Pico's margin target, but would significantly harm the category's margins.