Pelman ex rel.Count I alleges that McDonald's misled the plain- tiffs, through advertising campaigns and other publicity, that its food products were nutritious, of a beneficial nutritional nature or effect, and/or were easily part of a healthy lifestyle if consumed on a daily basis.McDonald's Advertising Campaigns
In one survey of the frequency of purchases by visitors to McDonald's restaurants, McDonald's found that 72% of its customers were "Heavy Users," meaning they visit McDonald's at least once a week, and that approximately 22% of its customers are "Super Heavy Users," or "SHUs," meaning that they eat "at McDonald's ten times or more a month." Super Heavy Users make up approximately 75% of McDonald's sales. Many of McDonald's advertisements, therefore, are designed to increase the consumption of Heavy Users or Super Heavy Users. The plaintiffs allege that to achieve that goal, McDonald's engaged in advertising cam- paigns which represented that McDonald's foods are nutri- tious and can easily be part of a healthy lifestyle. Advertising campaigns run by McDonald's from 1987 onward claimed that it sold "Good basic nutritious food.The infant plaintiffs are consumers who have purchased and consumed the defendant's products in New York State out- lets and, as a result thereof, such consumption has been a significant or substantial factor in the development of their obesity, diabetes, coronary heart disease, high blood pres- sure, elevated cholesterol intake, and/or other detrimental and adverse health effects and/or diseases.The plaintiffs allege that as a result of the deceptive acts and practices enumerated in all three counts, they have suffered damages including, but not limited to, an increased likelihood of the development of obesity, diabetes, coronary heart disease, high blood pressure, elevated cholesterol intake, related cancers, and/or detrimental and adverse health effects and/or diseases.Count II alleges that McDonald's failed adequately to disclose the fact that certain of its foods were substantially less healthier, as a result of processing and ingredient additives, than represented by McDonald's in its advertising campaigns and other publicity.ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uaeu-ebooks/detail.action?docID=4729306.Copyright (C) 2016......