Over the last several years, individuals and organizations in India and all over the 
world have invested significantly in information technologies and systems.They perceive that appropriate IT investment may significantly improve the firm's 
profit performance, but they do not know how to measure this performance nor do they know 
precisely how much should be invested in IT. Much of the investment that is made is based 
on hunch or intuition, on the assumption that real returns will result.It is widely 
believed that strategic Information Technology (IT) investments will enable firms to cut costs 
and compete effectively.An example of the latter is now taking place behind the scenes in the consumer 
packaged goods industry, where a new generation of data is producing a discontinuity in the 
information available to marketers.It is widely believed that 
strategic Information Technology (IT) investments will enable firms to cut costs and compete 
effectively.However, there are concerns about the choice of these technologies and their 
deployment and hence the organizations ability to successfully achieve appropriate returns 
forms these technologies.Introduction:
Over the last years, individuals and organizations in India and all over the world have 
invested significantly in information technologies and systems.Keywords: Introduction, Role, IT concept, IT in business, Advantages, 
Mobile-commerce, Advance selling.Senior managers responsible for determining the level of IT expenditure are in a 
dilemma.Still others create enhance marketing operations in ways that can change their 
character.