After some significant adjustments to better align with the business strategy, IKEA's product development process is structured similar to what you describe.Test Marketing:

Limited rollout: IKEA may test new products in select stores before launching them fully.Marketing Strategy development :

 Focus on in-store experience: IKEA's marketing strategy places a strong emphasis on creating a pleasant in-store environment that encourages browsing and purchasing.The business analysis will evaluate whether reliable and cost-effective suppliers are available for the materials and manufacturing processes required for the new product.Product development:

Sustainable practices: IKEA strives to use sustainable materials and production methods wherever possible.IKEA places emphasis on products that are easy to fold and assemble themselves, making them ideal for easy transport.5.6.