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tact (MMC) between partners on strategic alliance sur-
vival is unclear, even though recent studies have
suggested that MMC increases the likelihood of alliance
formation.Managerial Summary: Recent research has shown
that firms encountering each other in multiple markets
are more likely to form strategic alliances, but it is
unclear whether these firms are likely to stick together.Our study investigates this issue by integrat-
ing two mechanisms occurring between multimarket
firms: mutual forbearance and technological resource
imitation.