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4.2 Moderating effect of webrooming and showrooming
To contrast the hypotheses about the moderating effect of webrooming vs showrooming, we performed a multigroup analysis distinguishing two groups: webroomers (217 respondents) and showroomers (44 respondents).To determine whether the PV had total mediation effect (Appendix 5) or partial mediation effect (Figure 4), we compared the two models using SEM.The results illustrated in Appendix 5 and the x 2 difference test indicated that the partial mediation model obtained better results [Dx2 (68) = 381.244, p = 0.000].The results (Figure 4 and Appendix 3) indicated that emotions influenced PV and satisfaction, and that this influence was significantly greater in the case of webrooming than in the case of showrooming, although only for negative emotions (no significant differences were observed for positive emotions).Therefore, it can be concluded that PV had a partial mediating effect between emotions (positive and negative) and satisfaction, both for webroomers and showroomers.Without being an optimal value, it exceeded the minimum desirable limits (Cohen, 1988; Bono and Arnau, 1995), indicating that an effect such as the proposed one will be detected 45.3 per cent of the times.The results also indicated the possible influence of PV on satisfaction.However, no significant differences were observed between the two groups of customers assessed, so there was no evidence to accept H6.The statistical power obtained was 45.3 per cent
(G*Power 3.1 software).Therefore, H4b and H5b were confirmed, whereas there was no evidence to confirm H4a and H5a.


Original text

4.2 Moderating effect of webrooming and showrooming
To contrast the hypotheses about the moderating effect of webrooming vs showrooming, we performed a multigroup analysis distinguishing two groups: webroomers (217 respondents) and showroomers (44 respondents). The statistical power obtained was 45.3 per cent
(G*Power 3.1 software). Without being an optimal value, it exceeded the minimum desirable limits (Cohen, 1988; Bono and Arnau, 1995), indicating that an effect such as the proposed one will be detected 45.3 per cent of the times.
The results (Figure 4 and Appendix 3) indicated that emotions influenced PV and satisfaction, and that this influence was significantly greater in the case of webrooming than in the case of showrooming, although only for negative emotions (no significant differences were observed for positive emotions). Therefore, H4b and H5b were confirmed, whereas there was no evidence to confirm H4a and H5a. The results also indicated the possible influence of PV on satisfaction. However, no significant differences were observed between the two groups of customers assessed, so there was no evidence to accept H6.
To determine whether the PV had total mediation effect (Appendix 5) or partial mediation effect (Figure 4), we compared the two models using SEM. The results illustrated in Appendix 5 and the x 2 difference test indicated that the partial mediation model obtained better results [Dx2 (68) = 381.244, p = 0.000]. Therefore, it can be concluded that PV had a partial mediating effect between emotions (positive and negative) and satisfaction, both for webroomers and showroomers.

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