لخّصلي

1.This example thus thoroughly addresses process innovation in both production and advertising strategy, detailing the problem solved, added value, and relevant theoretical frameworks.Production Method and Operations Efficiency

Jarir's e-commerce platform also introduced efficiencies in inventory and supply chain management, addressing operational challenges associated with its traditional retail model.Theoretical Frameworks Lean Management and CRM theories are linked to illustrate how the innovation supports Jarir's competitive strategy, reduces waste, and boosts customer engagement.Advertising Strategy The e-commerce platform also acts as an advertising strategy innovation, enabling Jarir to engage customers directly online, offer personalized promotions, and expand its market reach.This location-based targeting allowed Jarir to serve ads effectively and increase the likelihood of reaching users interested in specific product categories, significantly boosting sales and engagement across these regions.By centralizing orders through Jarir.com, the company streamlined logistics, reduced in-store stock dependency, and optimized inventory distribution across multiple locations.Process Innovation and E-commerce Transition

Jarir Bookstore has strategically invested in e-commerce to improve customer accessibility beyond its physical stores.Using tools like Google Ads' location targeting, they were able to reach and convert customers from these remote locations, showcasing products that might otherwise be unavailable in their areas.2.3.4.5.

1. Process Innovation and E-commerce Transition

Jarir Bookstore has strategically invested in e-commerce to improve customer accessibility beyond its physical stores. This shift was driven by the goal of expanding its reach to cities where Jarir has no storefronts, such as Al Baha and Najran. Using tools like Google Ads' location targeting, they were able to reach and convert customers from these remote locations, showcasing products that might otherwise be unavailable in their areas. This location-based targeting allowed Jarir to serve ads effectively and increase the likelihood of reaching users interested in specific product categories, significantly boosting sales and engagement across these regions.

For marketing, Jarir utilized YouTube's TrueView for Action ads, designed to prompt immediate site interaction. This approach increased both brand awareness and customer engagement, helping to drive actions like viewing product details and adding items to carts. This campaign reached over 12 million unique users, with an impressive increase in ad recall and purchase intent, proving how digital tools can drive both immediate online actions and long-term brand engagement.

2. Production Method and Operations Efficiency

Jarir's e-commerce platform also introduced efficiencies in inventory and supply chain management, addressing operational challenges associated with its traditional retail model. By centralizing orders through Jarir.com, the company streamlined logistics, reduced in-store stock dependency, and optimized inventory distribution across multiple locations. This approach aligns well with lean management principles, as it reduces excess stock and helps minimize costs associated with traditional retail operations.

3. 
   

   Advertising Strategy
   The e-commerce platform also acts as an advertising strategy innovation, enabling Jarir to engage customers directly online, offer personalized promotions, and expand its market reach. This shift incorporates Customer Relationship Management (CRM) by collecting customer data online to tailor marketing efforts.

   
   


4. 
   

   Problem Solved and Value Added

   
   

Previously, Jarir faced challenges with customer reach and efficient stock management due to the limitations of in-store-only sales. E-commerce and digital advertising innovations have helped solve these problems by expanding the customer base and creating a responsive, efficient order fulfillment system. Moreover, customers in remote areas benefited from more convenient access to products without the need to travel to major cities.

Together, these initiatives have had a transformative impact, creating both customer value and operational efficiency, directly tied to frameworks like lean management, customer relationship management (CRM), and digital marketing.

5. Theoretical Frameworks
   Lean Management and CRM theories are linked to illustrate how the innovation supports Jarir's competitive strategy, reduces waste, and boosts customer engagement.

This example thus thoroughly addresses process innovation in both production and advertising strategy, detailing the problem solved, added value, and relevant theoretical frameworks.