لخّصلي

Executive abstract: In this report, we will focus on MG, the sports car company.Diversifying sourcing strategies is necessary since, for instance, relying too much on foreign suppliers may expose the business to risks like supply chain disruptions or geopolitical instability.Today, MG has changed from an independent company to a subsidiary, as it has become a subsidiary of (SAIC Motor Corporation Limited), one of the largest companies specialised in the automotive industry in China, which has had a great role in expanding its brand, expanding its scope and global work.Additionally important are technological developments, such as automation, digital tools, and artificial intelligence (AI), which boost product creation and operational efficiency but necessitate constant investment and staff adaption.Additionally, the regulatory environment requires adherence to labor regulations and trade laws, and more stringent environmental regulations, encouraging the business to adopt sustainable methods.The company functions in a dynamic and competitive external environment that is impacted by social, technological, economic, and regulatory developments.Internal environment Customers, suppliers, distributors, and rivals make form the internal microenvironment of MG Company, and each one is vital in influencing tactical and operational choices.Consumers are the organization's most important asset, and demand for premium, reasonably priced, and environmentally friendly products is driven by a variety of market sectors.Environmental background: External environment Both internal and external influences impact MG Company's operations, policies, and strategic choices, forming its environmental background.Production costs and pricing tactics are directly impacted by economic factors including inflation, interest rates, and shifting market needs.The MG Company is further influenced by social trends, such as the increasing focus on sustainability and ethical standards, to match its operations with market values and customer expectations.The foundation of the business's operations are its suppliers, whose dependability, affordability, and geographic dispersion affect production schedules and inventory control.This report contains many important sections and points, as it focuses on the nature of the environment in the organisation, whether the internal or external environment, as well as the factors affecting the organisation.As for the main sections of the report, the first part will focus on providing a general historical overview of MG, and the second part will focus on analysing local operations.Today, MG has become one of the leading companies in the automotive industry, witnessing significant growth day after day, and continues to develop after-sales services and its electric cars, providing everything customers need.For example, MG Company may decide to change its pricing or look for more affordable suppliers as a result of inflation-driven increases in the cost of raw materials.

Executive abstract:
In this report, we will focus on MG, the sports car company. This report contains many important sections and points, as it focuses on the nature of the environment in the organisation, whether the internal or external environment, as well as the factors affecting the organisation. We also focus on customers, competitors, suppliers, and others who have an impact on the organisation. We have also identified three important activities or problems that we will focus on in this report, which are production planning, quality control, and supply chain management. Production planning focuses on the nature of production, what we produce, how we produce, and where we produce, while quality control focuses on the nature of the product and its quality, whether it meets the required standards or not. The last problem is supplying chain management, which focuses on the sources and materials used, goods and services produced, and others.
So, as we mentioned earlier, this report will provide an overview of MG, with a detailed focus on its strategies and operations in the market. As for the main sections of the report, the first part will focus on providing a general historical overview of MG, and the second part will focus on analysing local operations. Also in this report, we will focus on the breathing aspect of MG in the market, discovering its weaknesses and strengths. In the final part of this report, we will focus on recommendations for growth and sustainability in the future of the company in order to prove its presence in the market.

Introduction:
MG is a company that was founded in 1924 in the United Kingdom and is a well-known company in the automotive industry, especially sports cars. It is distinguished by its innovative engineering and rare designs. MG is known for the major transformations it has undergone, including changes in ownership and strategic direction. Today, MG has changed from an independent company to a subsidiary, as it has become a subsidiary of (SAIC Motor Corporation Limited), one of the largest companies specialised in the automotive industry in China, which has had a great role in expanding its brand, expanding its scope and global work.
MG Company cares about everything related to customers, as it has established manufacturing facilities and a network of agencies that care only about customers’ needs. What distinguishes the cars manufactured by MG Company is that it cares about providing high-quality vehicles that suit performance, elegance, and the ability to keep up with costs. Its vehicles also seek to provide sustainability and technological development. MG Company also seeks to care about electric cars.
Today, MG has become one of the leading companies in the automotive industry, witnessing significant growth day after day, and continues to develop after-sales services and its electric cars, providing everything customers need.

Environmental background:
External environment
Both internal and external influences impact MG Company's operations, policies, and strategic choices, forming its environmental background. The company functions in a dynamic and competitive external environment that is impacted by social, technological, economic, and regulatory developments. Production costs and pricing tactics are directly impacted by economic factors including inflation, interest rates, and shifting market needs. For example, MG Company may decide to change its pricing or look for more affordable suppliers as a result of inflation-driven increases in the cost of raw materials. Additionally important are technological developments, such as automation, digital tools, and artificial intelligence (AI), which boost product creation and operational efficiency but necessitate constant investment and staff adaption. Additionally, the regulatory environment requires adherence to labor regulations and trade laws, and more stringent environmental regulations, encouraging the business to adopt sustainable methods. The MG Company is further influenced by social trends, such as the increasing focus on sustainability and ethical standards, to match its operations with market values and customer expectations. Together, these outside variables influence the business's long-term operating plan and capacity to compete in the marketplace.
Internal environment
Customers, suppliers, distributors, and rivals make form the internal microenvironment of MG Company, and each one is vital in influencing tactical and operational choices. Consumers are the organization's most important asset, and demand for premium, reasonably priced, and environmentally friendly products is driven by a variety of market sectors. Strategies for service delivery and product enhancements are greatly influenced by customer feedback. The foundation of the business's operations are its suppliers, whose dependability, affordability, and geographic dispersion affect production schedules and inventory control. Diversifying sourcing strategies is necessary since, for instance, relying too much on foreign suppliers may expose the business to risks like supply chain disruptions or geopolitical instability. Distributors play an equally significant role in guaranteeing the effective delivery of goods to final customers. The MG Company uses a combination of third-party logistical partnerships and direct-to-consumer business approaches
suppliers must strike a balance between efficiency and cost. In the meantime, MG Company is constantly forced by the competitive environment to improve its market positioning through branding, pricing, and innovation. Strong rivals force the company to set itself apart through customer experience, quality, and pricing. These interrelated elements influence MG Company's long-term plans and daily operations, keeping it flexible and sensitive to both internal and external demands.