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The Extended Marketing Mix (7Ps) 7Ps of Marketing or Marketing Mix is a strategic tool that business organizations employ to formulate marketing plans and scrutinize their tactics.They are leaders in mobile apps and e- wallets for online banking.Price: To appeal to different client segments, Omantel offers competitive prices with discounted and packaged offers.It originated from the 4Ps (Product, Price, Place, Promotion), and later added 7Ps to efficiently offer solutions for the service sectors as well.Omantel: Product: Omantel provides a range of telecom services such as enterprise, internet, and mobile solutions.Promotion: To create brand awareness, the firm spends a lot of money on sponsorships, advertising, and online promotion.Place: Bank Muscat offers easy accessibility to its branches, automatic teller machines, and websites.

The Extended Marketing Mix (7Ps)
7Ps of Marketing or Marketing Mix is a strategic tool that business organizations employ to formulate marketing plans and scrutinize their tactics. It originated from the 4Ps (Product, Price, Place, Promotion), and later added 7Ps to efficiently offer solutions for the service sectors as well.
Effectiveness in Business
Help firms match products to customer needs. Compare competitors and differentiate themselves in the market.
Increase customer satisfaction and loyalty by focusing on servises.
Omantel:
Product: Omantel provides a range of telecom services such as enterprise, internet, and mobile solutions. To meet consumer needs, they specialize in innovative products such as 5G services.
Price: To appeal to different client segments, Omantel offers competitive prices with discounted and packaged offers.
place: Omantel makes Omantel's physical stores, websites, and mobile applications easily accessible.
Promotion: To create brand awareness, the firm spends a lot of money on sponsorships, advertising, and online promotion.
People: Omantel focuses on customer service excellence by training staff members to deliver excellent services.
Process: Online bill payment and self-service kiosks are some of the great processes that make customers' lives easier.
Physical Evidence: Omantel's brand identity of innovation and modernity is ingrained in its shop designs, website, and apps. (Omantel, 2023).
Bank Muscat
Product: Bank Muscat trades in a plethora of money products such as savings accounts, loans, and investment products. They are leaders in mobile apps and e- wallets for online banking.
Price: Competitive pricing in terms of interest rates and fee structures brings customers to the bank.
Place: Bank Muscat offers easy accessibility to its branches, automatic teller machines, and websites.

Promotion: To communicate with customers, the bank runs loyalty schemes, sponsorships, and targeted advertising.
people: Bank Muscat invests in training employees to deliver good customer service. Process: Customer satisfaction is backed by streamlined processes such as online loan applications and account opening.
Physical Evidence: The bank's application, website, and branches all portray professionalism and dependability. Bank Muscat (2023).