لخّصلي

examples of needs, wants, and demands demonstrated by Diwan's customers.They are willing to pay for this experience, which includes not just buying a book, but enjoying a well-designed space, attending cultural events, and participating in intellectual activities.Specialized cultural products: Diwan's customers also demand specialized items such as rare CDs or DVDs, and they are willing to pay for products that enhance their intellectual and cultural life, like artistic calendars, notebooks, and cultural guides.The Egyptian society needs diverse cultural sources that enable them to understand and absorb literature and culture more deeply Desires and Customers need to have a variety of books to expand their knowledge and read high-quality content.Their desire to purchase products other than books such as multimedia (DVDs, CDs), gifts, and cultural services such as activities for children Cultural experiences: Customers want more than just buying books--they seek unique experiences, like attending book clubs, author events, and cultural discussions.Prior to Diwan's establishment, many customers in Egypt struggled to access a wide range of books, especially in languages like English or specialized topics, which was a basic need for students, researchers, and professionals.Diwan also provides cultural activities like book signings and discussions, which fulfill their need for cultural expression and intellectual stimulation.Diwan has addressed customer demand by creating a user-friendly website to facilitate purchases, especially after closing unprofitable branches.1.3.

examples of needs, wants, and demands demonstrated by Diwan's customers.

1. Needs

In this case, the needs revolve around basic educational, cultural, and informational requirements
and Customers need a reliable source for books that are difficult to find in the Egyptian market.
The Egyptian society needs diverse cultural sources that enable them to understand and absorb literature and culture more deeply
Desires and Customers need to have a variety of books to expand their knowledge and read high-quality content.
Examples of Diwan's customer needs
Access to books and knowledge:
Diwan’s customers have a need for educational resources such as books, whether for academic purposes, learning new skills, or gaining knowledge. Prior to Diwan’s establishment, many customers in Egypt struggled to access a wide range of books, especially in languages like English or specialized topics, which was a basic need for students, researchers, and professionals.
Cultural engagement:
Customers have a need to engage with their cultural identity and broader intellectual life. Diwan satisfies this through offering local and international books that cater to diverse tastes and intellectual needs. Diwan also provides cultural activities like book signings and discussions, which fulfill their need for cultural expression and intellectual stimulation.

2.Wants:

Customers want to obtain books in foreign languages, especially English and French, in addition to rare books that are not easily available in the Egyptian market.
Their desire to purchase products other than books such as multimedia (DVDs, CDs), gifts, and cultural services such as activities for children
Cultural experiences:
Customers want more than just buying books—they seek unique experiences, like attending book clubs, author events, and cultural discussions. These are desires that enhance their engagement with books and the literary community.

3. Demands: they want High-quality, diverse book selections, specialized cultural products, a premium retail and cultural experience.
   they want High-quality customer service, a diverse product range including multimedia and children's activities.
   Specialized cultural products:
   Diwan’s customers also demand specialized items such as rare CDs or DVDs, and they are willing to pay for products that enhance their intellectual and cultural life, like artistic calendars, notebooks, and cultural guides. Diwan has responded by ensuring these products are available and priced appropriately for their market.

Comfortable and engaging retail environment:
Diwan customers demand a modern, enjoyable shopping experience in a boutique setting. They are willing to pay for this experience, which includes not just buying a book, but enjoying a well-designed space, attending cultural events, and participating in intellectual activities. This type of demand goes beyond the basic purchase and extends to how customers experience the brand. Diwan has addressed customer demand by creating a user-friendly website to facilitate purchases, especially after closing unprofitable branches. This website is convenient for customers, providing various options like product ratings and reviews, enhancing their shopping experience and allowing them to engage with the brand more effectively.