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Bulk email phishing is the most common type of phishing attack.A scammer creates an email message that appears to come from a large, well-known legitimate business or organization, like a national or global bank, a large online retailer, the makers of a popular software application or app.The subject line addresses a topic that the impersonated sender might credibly address, and that appeals to strong emotions--fear, greed, curiosity, a sense of urgency or time pressure--to get the recipient's attention.They typically include the impersonated sender's logo in the email, masking the 'from' email address to include the impersonated sender's domain name.

Bulk email phishing is the most common type of phishing attack. A scammer creates an email message that appears to come from a large, well-known legitimate business or organization, like a national or global bank, a large online retailer, the makers of a popular software application or app. They then send the message to millions of recipients as bulk email phishing is a numbers game: The larger or more popular the impersonated sender, the more recipients who are likely to be customers, subscribers or members. Cybercriminals go to various lengths to make the phishing email appear legitimate. They typically include the impersonated sender’s logo in the email, masking the ‘from’ email address to include the impersonated sender’s domain name. Some even spoof the sender’s domain name—for example, by using ‘rnicrosoft.com’ instead of ‘microsoft.com’—to appear legit at a glance.

The subject line addresses a topic that the impersonated sender might credibly address, and that appeals to strong emotions—fear, greed, curiosity, a sense of urgency or time pressure—to get the recipient's attention. Typical subject lines include 'Please update your user profile,' 'Problem with your order,' 'Your closing documents are ready to sign', 'Your invoice is attached'.