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1.1 Type of the Industry StyleSprint operates within the Beauty and Personal Care industry, specifically focusing on mobile salon services grooming (Euromonitor International, 2023).Untapped Markets: Expanding services to underserved areas in Salalah and neighboring regions can capture new clientele (Kotler & Keller, 2022).In 2024, the market was valued at approximately OMR 410 million (USD 1.1 billion), with a projected annual growth rate of 3.8%, indicating a resilient demand for personal care products and services (Fitch Solutions, 2024).1.7 Opportunities and Threats Within the Industry Opportunities: ??????????????????????

1.1 Type of the Industry
StyleSprint operates within the Beauty and Personal Care industry, specifically focusing on
mobile salon services grooming (Euromonitor International, 2023). This niche combines
traditional beauty treatments with the convenience of on-demand, location-flexible service
delivery. Our offerings encompass makeup, hairstyling, facials, waxing, manicures, and bridal
packages, all provided at the client's chosen location.
1.2 Industry Size and Growth Rate/Potential
The beauty and personal care sector in Oman is experiencing steady growth. In 2024, the market
was valued at approximately OMR 410 million (USD 1.1 billion), with a projected annual growth
rate of 3.8%, indicating a resilient demand for personal care products and services (Fitch
Solutions, 2024). This growth is driven by increasing consumer awareness, a rising expatriate
population, and a cultural emphasis on personal. While specific data on the mobile salon segment
is limited, global trends suggest a significant uptick in demand for at-home beauty services,
especially post-pandemic. The convenience and personalized experience offered by mobile salons
position them as a promising sub-sector within the broader beauty industry (Al-Harthy & Al-
Shukaili, 2023).
1.3 Trends and Developments Shaping the Industry
Several key trends are influencing the beauty and personal care industry in Oman:
 Shift Towards Natural and Organic Products: Consumers are increasingly seeking
products with natural ingredients, reflecting a global move towards clean beauty .
 Digital Transformation: The adoption of digital platforms for booking and customer
engagement is becoming prevalent, with businesses leveraging social media and mobile
apps to reach clients.
 Personalized Services: There's a growing demand for tailored beauty solutions, with
clients seeking services that cater to their specific needs and preferences.
 Rise of Male Grooming: The male grooming segment is expanding, presenting
opportunities for businesses to diversify their offerings.
 Influence of Social Media: Platforms like Instagram and TikTok are shaping beauty
standards and trends, influencing consumer preferences and expectations.
1.4 Regulatory Environment and Legal Factors Affecting the Industry
Operating a beauty salon in Oman requires adherence to specific regulations:
 Licensing: Businesses must obtain a commercial registration from the Ministry of
Commerce, Industry, and Investment Promotion (MoCIIP). For mobile salons, additional
approvals may be necessary to operate legally.
 Health and Safety Standards: Compliance with health and safety regulations is
mandatory, ensuring hygienic practices and the well-being of clients and staff.
 Municipal Approvals: Local municipalities may have specific requirements, such as
restrictions on operating locations and hours .
 Employment Regulations: Hiring qualified professionals and adhering to labor laws is
essential for lawful operations.
Understanding and complying with these regulations is crucial for the successful establishment
and operation of a beauty salon in Oman.
1.5 Technological Advancements and Requirements in the Industry
Technology plays a pivotal role in modernizing the beauty industry:
 Online Booking Systems: Implementing user-friendly booking platforms enhances
customer convenience and streamlines operations.
 Digital Marketing: Utilizing social media and digital advertising helps in reaching a
broader audience and building brand awareness.
 Mobile Payment Solutions: Offering secure and diverse payment options caters to client
preferences and facilitates transactions.
 Customer Relationship Management (CRM): Leveraging CRM tools aids in managing
client information, preferences, and feedback, fostering loyalty.
 Virtual Consultations: Providing online consultations can attract clients seeking
preliminary advice before booking services.
Adopting these technological solutions can significantly enhance service delivery and customer
satisfaction.
1.6 Barriers to Entry for New Businesses
Entering the mobile beauty salon market in Oman presents several challenges:
 Regulatory Compliance: Navigating the licensing process and adhering to health and
safety standards require time and resources.
 Market Competition: Established salons and emerging mobile services create a
competitive landscape, necessitating differentiation.
 Initial Investment: Procuring equipment, vehicles, and skilled staff involves substantial
upfront costs.
 Brand Recognition: Building trust and a loyal customer base takes time and effective
marketing strategies.
 Cultural Sensitivities: Understanding and respecting local customs and preferences is
vital for service acceptance.
Overcoming these barriers requires strategic planning, investment, and a deep understanding of
the market dynamics.
1.7 Opportunities and Threats Within the Industry
Opportunities:
 Untapped Markets: Expanding services to underserved areas in Salalah and neighboring
regions can capture new clientele (Kotler & Keller, 2022).
 Service Diversification: Introducing specialized treatments, such as organic facials or
bridal packages, can attract niche markets.
 Partnerships: Collaborating with event planners, hotels, and corporate entities can
provide steady business opportunities.
 Customer Loyalty Programs: Implementing reward systems can enhance client
retention and encourage repeat business.
Threats:
 Economic Fluctuations: Economic downturns can reduce discretionary spending on
beauty services.
 Regulatory Changes: Amendments in laws or licensing requirements can impact
operations.
 Technological Disruptions: Failure to keep up with technological advancements can
lead to obsolescence.
 Health Crises: Events like pandemics can disrupt service delivery and affect client
willingness to engage in close-contact services (Al-Mashaqbeh, 2022).
By proactively addressing these opportunities and threats, StyleSprint can position itself for
sustainable growth and success in the Omani beauty industry