لخّصلي

o Franchising is a marketing system whereby an individual owner conducts business according to the terms and conditions set by the franchiser.o The franchiser is the company that owns the franchise's name and distinctive elements (such as signs, symbols, and patents) and that grants others the right to sell its product.The contract specifies what the franchisee can and cannot do and prescribes certain penalties for noncompliance.

• Franchising is a marketing system whereby an individual owner conducts business according to the
terms and conditions set by the franchiser.
• The franchise is the agreement granting the right to do business and specifying the terms and
conditions under which the business will be conducted.
• The franchiser is the company that owns the franchise's name and distinctive elements (such as signs,
symbols, and patents) and that grants others the right to sell its product.
• The franchisee is usually an independent local businessperson who agrees with the franchise owner
to operate the business on a local or regional basis. While the franchisee is given the right to market
the franchiser's designated goods or services, that marketing must be done according to the terms of
the licensing agreement. The contract specifies what the franchisee can and cannot do and prescribes
certain penalties for noncompliance.